No, not the Vanilla Ice song to which my 16 year old can proudly rap all of the lyrics. What I am talking about is India, China and Europe – three powerhouses in the global eCommerce gold rush. Each are experiencing breakout growth in e-commerce that looks a lot like the US did some years back.
Day two of the Retail Online Magazine Women in Retail Leadership Summit left me thinking about courage: especially the courage to change. Lisa Gavales spoke about what brick and mortar retailers must do to succeed in the fast, fast world of e-commerce which is forcing store-based retailers to change in unprecedented ways. From marketing, to merchandising, IT and planning, retailers still struggle to align digital and physical channels. Lisa, ... Read More »
While it is a blast to be in sunny South Beach at any time of year, this week it is particularly fun to share this venue with so many, smart, capable women leaders in retail at Retail Online Magazine’s Women in Retail Leadership Summit.
As eCommerce continues to grow, we are seeing a decline of physical footprint of stores for many brands. It has been going on for some time, but seems to be moving to another stage at the moment. At eTail West, we heard from Staples that “with nearly half of our sales generated online today [we] plan to close 2,200 of [our] stores.” Meanwhile, RadioShack plans to close 1,100 of ... Read More »
My earlier blog discussed some of the interesting insights in the January 2014 report by RSR, Retail Analytics Moves to the Frontline. The strengths of winning retail companies that really stood out to me included driving a more data driven decision making process, focusing on customers and putting information in the hands of front-line employees.
By Bill Hustad in eCommerce on February 19, 2014
Here in the heart of Silicon Valley, it is easy to get very wrapped up in our own perspective on technology…We tend to build things here that our engineering based culture finds cool. We love to build big complicated things, like data platforms, algorithms, virtual servers, clouds and electric cars. The problem is that if we want to build an industry-based solution, like VUE, we really have to look ... Read More »
By Jen Burns in eCommerce, Personalization, Recommendations on February 14, 2014
Branding is a powerful way to define your company in a marketplace. While I prefer Seth Godin’s definition of a brand, the traditional definition is “a type of product manufactured by a particular company under a particular name.” Boring, I agree. To me, a brand is much more than a company or product name; it’s everything that is implied by the purchase process and continues on through to ... Read More »
By Jen Burns in eCommerce on November 22, 2013
It’s clear that big data is important to business. Larger companies like Macy*s and Walmart are well aware of this challenge and are actively working on implementing big data structures and programs. But what about smaller companies? At Dreamforce 2013, I heard from two small businesses: Column 5 Media, who does the infographics for Baynote and Wesell.com, who specializes in event tickets. We also heard from a medium-sized business, ... Read More »
By Dan Darnell in eCommerce, Featured, Recommendations on November 21, 2013
Most people know about Amazon product recommendations for their homepage experience where the recommendations are personalized based on my browsing history and past purchases. We all know that this is a little strange when they continue to show you stuff that you have already purchased or are no longer interested in.
By Jen Burns in eCommerce, Technology and Science on October 17, 2013
Wharton professor, Jonah Berger, originally became interested in the psychology of human behavior because of everyday things like people watching. He found he favored commercials over programs on TV. After reading the book, The Tipping Point, a best seller by Malcom Gladwell, he wanted to learn more. Specifically, he was intrigued by why people did the things they did, shared them and recommended them to others. Was is personal? ... Read More »