Category: eCommerce

The Dirty Secrets of Product Recommenders

By Dan Darnell in eCommerce, Featured, Personalization, Recommendations on November 6, 2015

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Product recommendations are a common feature of many commerce websites and commerce systems. While simple product recommenders are an important technology, the recommendations themselves are not related to the individual customer. People often think product recommenders and personalization engines are one and the same. There are very distinct differences between the two and how they work. Let’s take a look at few of the ways that simple product recommenders ... Read More »

Targeting vs. Personalization – 5 Key Differences You Should Know

By Dan Darnell in Big Data, eCommerce, Engagement & Conversion, Featured, Machine Learning, Personalization on September 30, 2015

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Any system that uses rules to determine the content being displayed to a segment, persona or audience is a targeting system and not a personalization system. The goal of personalization is to surface the most relevant items to each customer based on their current needs and what you know about them as individuals. The more you know, the more you should be able to personalize the experience to drive ... Read More »

4 Ways to Personalize for Anonymous Visitors

By Dan Darnell in eCommerce, Featured, Personalization, Retail on September 10, 2015

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Personalization means different things to different people. Many people think you can’t “personalize” for anonymous site visitors. The goal of any personalization effort is to surface the most relevant items to each customer based on what you know about them. The more you know, the more you should be able to personalize the experience. However, just because you don’t know the customer, doesn’t mean you can’t showcase relevant items. ... Read More »

The Retailer's Acquisition

By Jen Burns in eCommerce, Featured on July 15, 2014

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If you read the news in e-commerce, you may know that retailer Nordstrom is considering the purchase of Trunk Club, a company focused on delivering hand-selected merchandise to shoppers based on their personal style and preferences. Nordstrom has also recently purchased other small businesses including Hautelook and others. But they aren’t the only large retailer that is acquiring smaller ones. L’oreal purchased Urban Decay and ... Read More »

The Power of Preview

By Susan Briggs in eCommerce, eCommerce Merchandising, Featured, Personalization on July 9, 2014

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We all like to know what we are getting before we buy, right? Well the same is true for e-commerce merchandisers, marketers and executives. Who doesn’t want to know how something will look or behave on their website before pushing it live? (I know I do.)

Are the Stakes as high for eCommerce as they are for the WorldCup?

By Marti Tedesco in eCommerce, Featured on July 2, 2014

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The best thing about World Cup mania is that it involves – well, the world. While only 32 teams compete in the tournament, many more work hard to get there but never make it. It’s super competitive at the top of this pyramid. eCommerce is no different. Today it is a global phenomenon that is getting more competitive each quarter as retailers jockey for brand awareness, growth, market share ... Read More »

The Ultimate Retailer: Nordstrom Wants You to Want Them

By Jen Burns in eCommerce, Retail on June 27, 2014

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When asking most people about Nordstrom, you’ll find a similar reaction. Though pricier than other retailers, Nordstrom actively and continuously demonstrates their appreciation for their customers. If you need to return something, it’s not a problem. Over 30 days old? Sure, they’ll take it back. No questions asked. Need something hemmed? It’s in house. Just spent 10.00 on earrings? They will still walk around the counter to hand over ... Read More »

B2B moves to P2P - Part 2

By Marti Tedesco in Customer Experience, eCommerce, Personalization on June 26, 2014

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In my last blog, I mentioned two of the pivotal things B to B marketers have to ask themselves: 1) Does your site play a role in developing the sales dialogue with prospects and 2) will you transact commerce on your site. This time, I wanted to talk about the design elements of the site that come into play.

B to B – It’s Really P to P

By Marti Tedesco in eCommerce, Retail on June 25, 2014

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Based on a recent UPS Purchasing Insights Study of 1,500 industrial buyers, 63% purchase goods from their suppliers’ websites and 2/3 prefer going to their providers’ websites for information. There is also a statistic floating around today that says that 57% of all B to B buying decisions are made before the buyer ever speaks to a sales person. So the verdict is in ... Read More »

eCommerce Haves and The Have Nots

By Marti Tedesco in eCommerce, Featured on June 12, 2014

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Yesterday I had the pleasure of sitting in on John Donahoe’s keynote talk at IRCE 2014.  As the CEO and president of the eCommerce giant eBay, he certainly has a bird’s eye view of the eCommerce space.  So why was it a pleasure? First of all, at Baynote we do a fair amount of research into eCommerce trends so that we can better understand our customers needs. The reason ... Read More »