Category Archives: eCommerce
Intent to Buy Cartoon #7: Buying Guide
By Anurag Wadehra in Engagement & Conversion, eCommerce on February 15, 2012This is the seventh in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy”. We’ve received some great feedback from you on our cartoons, so please continue to let us know what you think! To say thanks for your input, we’ll send you a print signed [...]
Email, Search and Direct Mail Outperforming Daily Deal Sites and Social
By Anurag Wadehra in Social Networks, eCommerce on February 06, 2012In many ways 2011 was the “year of Groupon.” There was a tremendous amount of buzz around sites offering daily and flash deals, and new sites popped up overnight to compete, with the year culminating in Groupon’s controversial IPO. Blogs like LiveOffGroupon.com even chronicled shoppers living only on daily deals. Suddenly, it seemed that these [...]
Social Commerce Disappoints This Holiday Shopping Season, But Still Shows Promise
By Anurag Wadehra in Social Networks, eCommerce on January 23, 2012On the one hand, Baynote’s recent Holiday Shopping Experience Survey showed that 80 percent of consumers were not influenced by social networks over the holidays. On the other hand, 20 percent reported purchasing a product on a retail website after receiving a special offer or promotion on Facebook. While these numbers certainly didn’t live up [...]
The Future of M-commerce = The Tablet
By Anurag Wadehra in Mobile Commerce, Personalization, eCommerce on January 19, 2012As I mentioned in my last post introducing our 2nd Annual Holiday Online Shopping Experience Survey, we are doing a series of more detailed blogs on some of the study’s major themes.
First up: tablets.
When we received the initial results, one of the very first things that popped out at us was how many tablet owners [...]We Took a Giant Bite of the Big Apple; Day Two Highlights from NRF 2012
By Brittany McFall in Events, eCommerce on January 17, 2012It’s the second and final day of NRF’s Big Show in New York City and industry experts are spending much of the day looking into their crystal balls and talking about the future, with today’s docket including sessions like “What the Next Five Years of Retail Will be About” and “Retail 2020″. Here are some [...]
NRF Big Show 2012 – Day One Highlights from the Show Floor
By Brittany McFall in Events, Personalization, eCommerce on January 17, 2012The Baynote team is onsite at THE retail event of the year, The National Retail Federation’s Annual Big Show in New York City. Here’s a recap of today’s highlights from the Big Apple.
Hail to the Chief – Make that former Chief. Bill Clinton presented to a packed house this morning, providing his take on the current [...]Did Retailers Make the Grade? Baynote Presents Results of Its 2nd Annual Holiday Online Shopping Experience Survey
By Anurag Wadehra in Analysts & Guests, Engagement & Conversion, Personalization, Social Networks, eCommerce on January 12, 2012I’m excited to share results today from Baynote’s 2nd Annual Holiday Online Shopping Experience Survey. With so much hype around emerging channels, our survey shows online retailers which of them actually delivered the best online experience according to the shoppers themselves. We’ve also addressed the hype surrounding some of the most talked about topics in [...]
Baynote Customers Make the Grade, Top the IR 100 Charts
By Anurag Wadehra in eCommerce on January 04, 2012Each year, the folks over at Internet Retailer release the “Hot 100 List,” a comprehensive listing of 100 e-tailers that are making big moves within the industry. But don’t be fooled by the title—the Hot 100 is much more than a list; it’s an acknowledgment of some of the most forward-thinking and innovative brands in [...]
When it Comes to Personalization, Sophistication’s in the Eye of the Beholder
By Neal Amsden in Personalization, eCommerce on December 06, 2011A recent report on personalization from the e-Tailing Group had us scratching our heads. As described by Stefany Moore in Internet Retailer, the report reveals that 54% of online merchants rate their personalization strategy as ‘highly sophisticated’. The headline trumpets IR’s conclusion: Half of online retailers say they’ve got personalization down pat.
Wow. Maybe there’s not [...]Intent to Buy Cartoon #2: Only Santa Stays the Same
By Anurag Wadehra in Personalization, Recommendations, eCommerce on November 28, 2011This is the second in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy”. We received some great feedback from you on our first cartoon, although Dale, we sincerely apologize for the recurring “My Little Pony” theme song in your head. Please continue to let us know what you [...]
