Category: Customer Experience

The Changing Face of Retail

By Marti Tedesco in Customer Experience, Featured on November 25, 2013

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Previous Baynote blogs have noted the need for retailers to initiate their personalization strategy by first understanding who their customer really is.  Looking into the future, this will become even more important to the core of each retailers business. Why? Because there is a fundamental sea of change in retail happening right now, and the last 24 months have seen a massive acceleration of this change.

Keeping Up with the Millennials

By Jen Burns in Customer Experience, eCommerce, Engagement & Conversion, Featured on September 5, 2013

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Snapchat. Vine. Protube. All of these apps have something in common… the age of their users. Yet with new applications popping up daily, how do retailers take advantage of these channels? While retailers strive to stay in the feeds, minds and wallets of their teenage and under 30 buyers, keeping up with the distracted millennial can be a challenge. Retailers must first understand how millennials really use their phones. ... Read More »

Paperless Relevancy

By Jen Burns in Customer Experience, Events, Mobile Commerce on February 27, 2013

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How does a company who sells a lot of paper stay valid in a world where paper is disappearing? Innovate. And it’s clear that Office Depot has done just that. In the eTail West session “Leveraging Web and Mobile Technologies to Drive Cross-channel Conversion” Stephanie Pike, VP of ecommerce at Office Depot, talks about best practices retailers can use to stay relevant in a world that’s rapidly changing. Mobile, mobile… ... Read More »

What a Convenient Day for Love

By Jen Burns in Customer Experience, eCommerce on February 14, 2013

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It’s Valentine’s Day and retailers will do well. Immediately following Christmas decorations, hot pink and purple lined the aisle ways at your local grocer, heart blinking necklaces (totally wearing these today, by the way – thanks Mom!) were hanging by the checkout and don’t forget Spongebob heart-shaped candy everywhere the mobile-strained eye can see. Holidays like Valentines Day are big for retailers and– according to the NRF– Americans will spend ... Read More »

Some Retailers Just Get It

By Marti Tedesco in Customer Experience, Retail on February 6, 2013

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Why is it that some retailers just get it and others don’t?  A recent SHOP.org blog highlighted a retailer that really gets it.  Brooks Brothers, a 194 year old brand appears to have been consistently clear on their mission of customer service throughout their history.  Yet here they are – taking their consistent, time-tested mission and applying new tools like personalization.  In the interview, ... Read More »

Is That a Tablet in Your Pocket…

By Dan Darnell in Customer Experience, Featured on December 27, 2012

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Last weekend I had my hands full and I needed to take my Kindle with me. So, I put it in my back pocket. That may not sound like a big deal, but it got me to thinking about the role of tablets in our lives and how that is going to change with the adoption of smaller tablets. We already know ... Read More »

12 Days of Shopping – Thanksgiving Aftermath

By Dermot Mee in Customer Experience, Featured on December 25, 2012

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Picture the traditional Thanksgiving aftermath, bodies sprawled on the couch watching football, kids playing Madden 2013, Black Ops, Halo etc, Grandma is about the spill her chardonnay on the rug and all is right with the world!!! Then at about 9 PM, out of the spare room appear three tall blond gladiators, clad in warm coats, scarfs, gloves and bags, lots of bags. As they march in unison to the ... Read More »

12 Days of Shopping – The Internet Changes Everything

By Marti Tedesco in Customer Experience, Featured on December 23, 2012

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Remember when the bubble burst the first time in 2001?  Maybe you do, or maybe you don’t but I clearly remember sitting in front of our personal financial adviser and talking about how the internet had changed the face of Wall Street forever, we just didn’t really understand the extent of it yet.  Boy was that ever true.  Program trading anyone?  Hedge funds?  Big data?  Yes, welcome to the second ... Read More »

12 Days of Shopping – Can We Delay Black Friday Please?

By Caprice Cartier in Customer Experience, Featured on December 22, 2012

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I ignored Black Friday and Cyber Monday.   This must shock some people. How I could ignore all the deals that were at my fingertips?   There are a few reasons for this but the primary one is that my family hasn’t gotten organized yet.   Asking a few five year old nephews for their Christmas list before Thanksgiving or even hours after the turkey has been served feels like shoving them from ... Read More »

12 Days of Shopping – I Shoe’d Have Known Better

By admin in Customer Experience, Featured on December 21, 2012

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Recently I was with one of my best friends getting ready to go out on the town. We do our best to be presentable and as we are leaving my friend says, “Dude! Do you have different shoes to wear?” This caught me off guard because I have a lot of pride in the way I dress, but I decide to hold my tongue and hear him out. He goes ... Read More »