Category: Big Data

Targeting vs. Personalization – 5 Key Differences You Should Know

By Dan Darnell in Big Data, eCommerce, Engagement & Conversion, Featured, Machine Learning, Personalization on September 30, 2015

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Any system that uses rules to determine the content being displayed to a segment, persona or audience is a targeting system and not a personalization system. The goal of personalization is to surface the most relevant items to each customer based on their current needs and what you know about them as individuals. The more you know, the more you should be able to personalize the experience to drive ... Read More »

Get the most out of Big Data NOW

By Dan Darnell in Big Data, Customer Experience on June 2, 2014

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There are several common data mistakes that retailers make in the effort to lead consumers down the path towards making a purchase. Because consumers can now discover, research and buy products online, retailers have access to a wealth of data on their shoppers. Unfortunately, many retailers miss the mark in their attempts to leverage this data and drive conversions.

Algorithmic Trading in a Data-full World

By Jen Burns in Big Data, Cartoons, Featured, Personalization on April 16, 2014

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Algorithmic trading in the stock market moves millions of shares by breaking up the big buy/sell orders into a series of smaller ones. Yet, on the flip side, algorithmic trading is also used to sew smaller orders together to make bigger moves all at once. Kevin Slavin mentioned this in his 2011 Ted Talk.