Category: A Word from the Engineers

Big Data, Little Data, and the 18th Century Mathematics behind Product Recommendations

By Robin Morris in A Word from the Engineers on June 26, 2012

blog image

Here at Baynote we process many terabytes of data each day, putting us squarely in the domain of “big data.” This data comes from embedding tags on our customers’ web sites.  These tags enable our customers to send us data from all of their users’ interactions with their site.  We use this data to build predictive models ... Read More »

A Word from the Engineers: Merchandising, Moneyball and Product Recommendations

By Robin Morris in A Word from the Engineers on May 30, 2012

blog image

Since joining Baynote last year, I’ve learned a huge amount about ecommerce retailing and how the technical side of developing algorithms for personalized product recommendations interacts with marketing, merchandising and a retailer’s website. I’ve observed some tension between the technical side, who advocate relying on the wisdom-of-the-crowds algorithms, and product merchandising, who want to hand-tune ... Read More »