Personalization Tool Helps Create Shopper Relations
January 20, 2012Altrec wanted a partner that had a strong focus on personalization and real-time buyer intent, as well as a scalable platform. Baynote’s Personalization Platform solution fit the bill. “Personalization has to be part of our DNA,” Hnanicek says, “and we continue to get better at it through discipline and new partners” like Baynote.
Read more: http://www.nxtbook.com/nxtbooks/nrfe/STORES2012_20120115/#/6
Study: 80% Say Social Networks Had No Influence On Holiday Shopping Decisions
January 15, 2012Social networks could one day revolutionize how we get shopping recommendations, but not yet. Instead, tablets are causing the biggest shakeup in ecommerce. 80.2% of 1000 holiday shoppers said no, personal connections on Facebook or other social networks did not influence their shopping decisions. Other findings of Baynote‘s study include that 48.6% of tablet owners made a purchase through that mobile device, and that email had the most useful promotions.
Online Shoppers Check Out Holiday Retailer Performance
January 15, 2012We know that American consumers shopped and bought online this holiday season in record numbers. But what did they think of the experience of gathering product information, evaluating alternatives and tapping that buy button? Personalization provider Baynote went straight to the consumers in a poll of over 1,000 online shoppers between Cyber Monday in late November and Christmas Eve to see how they said they were using and experiencing e-commerce, retailer sites, social networks, and tablets and mobile devices.
Consumers happy with online holiday shopping, but social and tablet need improvement
January 15, 2012Digital and multichannel retailers were able to lure consumers into spending record amounts online this year despite a difficult economic landscape. But there’s more good news for online retailers: according to a survey conducted by Baynote, consumers were pretty darn happy with their online holiday shopping experiences.
4 In 5 Say Facebook Didn’t Influence Holiday Shopping
January 15, 2012Facebook commerce still isn’t living up to the hype: Only nine percent of U.S. shoppers bought anything on social media this holiday season and just one in five had a purchasing decision informed that way. That’s based on a survey of 1,032 U.S. shoppers by Baynote, which noted a 2.9 percent margin of error. The timeframe considered in the survey spanned from the Cyber Monday through Christmas eve.
Despite the Money and Interest, Social Commerce Still Receives Lackluster Grade
January 15, 2012Social commerce start ups have been attracting talent and financing, especially the latter since the start of the year. However, the arbiter of retail trend success—the holiday shopping season—suggests that social commerce has not yet delivered on its promise.
Consumers Give Facebook Shopping a C+
January 15, 2012This past holiday season, consumers had more ways to shop than ever before, online, offline, mobile, and even through Facebook. eCommerce company Baynote, put together a report card for each of these areas based on a consumer survey. The results aren’t surprising but still interesting, particularly as they relate to social media.
Mobile Shopping Trends – Consumer Sentiment with Online Holiday Shopping Experience Improves but Retailers Have Long Road Ahead with Mobile and Social
January 15, 2012Studies for the period from Cyber Monday and Christmas Eve 2011 are showing dramatic shifts in “how we buy” and the iPhone and iPad are key drivers of “in the moment” purchase facilitators. The Food & Beverage sector is not immune changes in mobile shopping trends which is creating new buyer behavior
Survey: 80% Say Social Networks Had No Influence On Holiday Shopping Decisions
January 15, 2012Social networks could one day revolutionize how we get shopping recommendations, but not yet. Instead, tablets are causing the biggest shakeup in ecommerce. 80.2% of 1000 holiday shoppers said no, personal connections on Facebook or another social networking site did not influence their shopping decisions. Other findings of Baynote‘s annual study include that 48.6% of tablet owners made a purchase through their big mobile device, and that email was the channel with the most useful promotions.
New Year, New Heights: 2012 Personalization Predictions
January 11, 2012In 2011, we saw a real shift across the industry in perceptions surrounding personalization. What was considered a “nice to have” just a few years back is now a requirement for any successful online strategy. Yet while half of retailers think they’ve got personalization mastered, most of them are in fact approaching it in fundamentally the wrong way.
- Baynote Personalization Platform
- Overview
- Solutions
- Merchandising Center
- Dynamic Personalization Engine
- Integration Framework
