Media Coverage

• Personalization Tool Helps Create Shopper Relations, January 20, 2012
  

  Altrec wanted a partner that had a strong focus on personalization and real-time buyer intent, as well as a scalable platform. Baynote's Personalization Platform solution fit the bill. "Personalization has to be part of our DNA," Hnanicek says, "and we continue to get better at it through discipline and new partners" like Baynote.Read more: http://www.nxtbook.com/nxtbooks/nrfe/STORES2012_20120115/#/6

• Study: 80% Say Social Networks Had No Influence On Holiday Shopping Decisions, January 15, 2012
  

  Social networks could one day revolutionize how we get shopping recommendations, but not yet. Instead, tablets are causing the biggest shakeup in ecommerce. 80.2% of 1000 holiday shoppers said no, personal connections on Facebook or other social networks did not influence their shopping decisions. Other findings of Baynote‘s study include that 48.6% of tablet owners made a purchase through that mobile device, and that email had the most useful promotions.

• Online Shoppers Check Out Holiday Retailer Performance, January 15, 2012
  

  We know that American consumers shopped and bought online this holiday season in record numbers. But what did they think of the experience of gathering product information, evaluating alternatives and tapping that buy button? Personalization provider Baynote went straight to the consumers in a poll of over 1,000 online shoppers between Cyber Monday in late November and Christmas Eve to see how they said they were using and experiencing e-commerce, retailer sites, social networks, and tablets and mobile devices.

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