Intelligence Collected: The Baynote Blog

Baynote Introduces... Dragomir Popovic

By Jen Burns in Our Culture on November 4, 2013

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A man of many talents, Dragomir Popovic is an exciting new addition to the Baynote engineering team.  After many years of meeting a variety of engineering challenges, both hardware and software, “Pop” joins the Baynote team to go the distance and develop our platform technologies.

Flash Mob Takes Over Downtown San Jose

By Jen Burns in Featured, Our Culture on November 1, 2013

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At 12 noon yesterday, the bells tolled and zombie after zombie dragged themselves over to McCormick and Schmick for a “not-so-seafoodie” feast! Weeks of practice went by where dedicated Baynoters practiced dancing to Thriller, in preparation to be a flash mob of zombies. (And it wasn’t until yesterday that I learned just how creepy the people I work with are! They hide it well.. ; )

October Personalization Round up

By Dan Darnell in Featured on October 28, 2013

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Since the advent of the internet, retail companies have been on a constant pursuit to expand and improve their eCommerce experience for shoppers. No company is achieving this goal more than the massive flotilla of eCommerce that is Amazon. Naturally, bigger ships make bigger targets and once-gilded brands are increasing the urgency of reaching the bar Amazon continuously raises. Major retailers–Wal-Mart and Staples, for example–are furiously enhancing their customer ... Read More »

Baynote Introduces... Abdullah Mashuk

By Jen Burns in Our Culture on October 22, 2013

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With an extensive background in project management, software engineering and more, we welcome our newest addition Abdullah Mashuk as a new engagement manager at Baynote. Abdullah has both an entrepreneurial spirit along with quite a few years of experience working with start-up companies. Those skills, combined with a positive attitude, was just what we were hoping to find in an engagement manager.

5 Things You Didn't Know About Gifting

By Jen Burns in Featured, Recommendations, Retail on October 18, 2013

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In a session called 5 Surprising Gifting Trends to Prepare You for Holiday 2013 at Fashion Digital New York, Monika Kochhar, co-founder of Smartgift, delivered her top findings based on extensive research on gift giving.

Contagious Behavior

By Jen Burns in eCommerce, Technology and Science on October 17, 2013

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Wharton professor, Jonah Berger, originally became interested in the psychology of human behavior because of everyday things like people watching. He found he favored commercials over programs on TV. After reading the book, The Tipping Point, a best seller by Malcom Gladwell, he wanted to learn more.  Specifically, he was intrigued by  why people did the things they did, shared them and recommended them to others. Was is personal? ... Read More »

Kate Spade Saturday: The Shopping Day In Your Weekend

By Jen Burns in Featured on

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Fashion Digital is a fairly new event for retailers.  The events are held in LA and NY and these trendy conferences attract marketers, ecommerce managers and merchandising professionals. At the NY Fashion Digital event held on October 9, we heard from Kate Spade’s CEO Craig Leavitt.

Mcommerce Growth Revitalizes E-mail Marketing

By Susan Briggs in eCommerce, Featured on October 16, 2013

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The shift to mobile in the last few years has revitalized e-mail marketing as a viable means for ecommerce businesses to connect with their customers.   According to statistics presented by Forrester Analyst Sucharita Mulpuru at the recent Shop.org conference, 44% of e-mail opens happen in a mobile environment and 40% of customers say that checking their e-mail is the first thing they do in the morning and the last ... Read More »

How Big Data Helps Subscription Clothing Services Scale

By Susan Briggs in Featured, Personalization, Retail on October 15, 2013

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I recently attended Shop.org and heard Brian Spaly, speak about his company Trunk Club.  I was impressed by his service and the obvious need he is filling for his customers but was left wondering how he can reasonably scale his service without hiring hundreds of stylists.

Baynote Introduces... Patty Valencia

By Jen Burns in In the Company of Baynote, Our Culture on October 11, 2013

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As an inside sales rep, you need to be motivated. Inside sales reps think strategically about how to get to the right contact without ever meeting them face to face. We hired Patty both for her great attitude, and because she is focused in her sales strategy, ensuring that she reaches the decision makers when she needs to. Patty also focuses on the present, which many sales people can ... Read More »