Intelligence Collected: The Baynote Blog

Baynote Builds Bikes

By Richard Bakare in Featured, Our Culture on December 10, 2013

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The Turning Wheels for Kids – Big Bike Build is an annual event put on by the Turning Wheels for Kids Foundation. The goal of the organization has been to raise funds to purchase and grant bikes to needy kids all around the Bay area since 2003. This year Team Baynote participated in the Big Bike Build at the South Hall of Convention Center in San Jose.

November Personalization Round up

By Dan Darnell in Featured, Personalization on November 27, 2013

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Thanksgiving holds a special place in my heart since the holiday remains rooted in the spirit of family and community. To me, the holiday underscores just how much human connection remains an imperative in our larger technological pursuits. We often lose sight of the fact that a fundamental goal of technology is elevating the human experience.

The .04% Challenge

By Marti Tedesco in Customer Experience on

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In talking with retail analysts at Gartner (Jeff Roster) and Forrester Research (Penny Gillespie and Peter Sheldon) one thing becomes painfully evident.  Retailers really, really want to become more customer centric and they understand that ecommerce is the way to do this. 

The Changing Face of Retail

By Marti Tedesco in Customer Experience, Featured on November 25, 2013

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Previous Baynote blogs have noted the need for retailers to initiate their personalization strategy by first understanding who their customer really is.  Looking into the future, this will become even more important to the core of each retailers business. Why? Because there is a fundamental sea of change in retail happening right now, and the last 24 months have seen a massive acceleration of this change.

The Ultimate Challenge of Big Data

By Jen Burns in eCommerce on November 22, 2013

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It’s clear that big data is important to business. Larger companies like Macy*s and Walmart are well aware of this challenge and are actively working on implementing big data structures and programs. But what about smaller companies? At Dreamforce 2013, I heard from two small businesses: Column 5 Media, who does the infographics for Baynote and Wesell.com, who specializes in event tickets.  We also heard from a medium-sized business, ... Read More »

Amazon Gets Contextual and I Like It

By Dan Darnell in eCommerce, Featured, Recommendations on November 21, 2013

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Most people know about Amazon product recommendations for their homepage experience where the recommendations are personalized based on my browsing history and past purchases. We all know that this is a little strange when they continue to show you stuff that you have already purchased or are no longer interested in.

What is an API?

By Richard Bakare in Featured, Technology and Science on November 15, 2013

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Enhance Visitor Experience with Free Web Services Today people are constantly updating, posting and sharing videos, pictures and more. Yet with so many different areas of the internet to update, Facebook connect and others have simplified the log in process across other channels and websites. Actually some websites will only allow you to log in through those other partner channels.  How do these websites share information and talk ... Read More »

Electronics “Friday” is on its Way

By Jen Burns in Retail on November 12, 2013

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You’ve seen it. Halloween costumes are on the same aisle as back to school supplies and Valentine’s Day candy is next to the half off Christmas decor. As the years go by, retail stores continue to offer holiday merchandise sooner.  So it’s no surprise that a leading retailer like Walmart would move up one of their largest grossing shopping days – Black Friday.

A New Take on Product Recommendations

By Susan Briggs in Featured, Recommendations on

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This week, shoe retailer, Toms, took their one to one donation model to the next level by launching Tom’s Marketplace. This online store is designed to help other businesses who have a mission of improving peoples’ lives. It features over 200 products from 30 different companies and charities.

Baynote Introduces... Jim Madden

By Jen Burns in Featured, Our Culture on November 6, 2013

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Sales leadership is one of the most important assets to an organization. In order to be successful, it’s a critical to have a person who leads by example, understands the customers’ needs and is able to drive revenue by successfully solving those needs. A sales leader also has to motivate their sales team to do the same. Lucky for us, we found Jim and he is taking on this ... Read More »