In 2024, one of those chat box representatives will visually jump off of your screen and ask you what you need help with on their website. This virtual, three dimensional rep will know all of your shopping history, sizes, interests and payment details and be able to get you what you need within the same day, possibly the same hour. But that’s ... Read More »
Each year with digital improvements, we see changes in the behavior of shoppers both online and offline. And each year, I hear from more people that they prefer shopping online. Well in our 4th Annual Holiday Shopping Survey, Baynote found some interesting things about both the online and offline shopper.
This weekend I attended the Retail Orphan Initiative Super Saturday event (#ROISS on Twitter) was a great mix of context, content and community. Speakers talked about the mission of ROI to help build and support orphans around the world from Honduras to Liberia.
The classic marketing framework has been the 4 P’s: product, price, place and promotion. It’s clear from a variety of sources, not just our own 4th Annual Holiday Shopper survey that the place is on line and that is clearly changing the rules of the retail game. Prices are completely transparent as online shoppers are able to price compare everything. The same goes for ... Read More »
Every year, I take stock of the past year to get an idea of what the New Year will hold, so I went through the 2013 monthly round-ups to select stories that defined the state of personalization, predictive analytics and other major retail trends last year.
Today, innovation and speedily getting products to market is expected as technology blurs past us on a daily basis. With Christmas, Santa’s Elves have to try their best to keep up with all of the demands of their customers.
It’s the season of giving. Be it something handmade, purchased from a store or ordered online, the time to give is now. Yet, the challenge can often be finding just the right gift for that special someone. And most shoppers would agree that the hunt is always more rewarding when a promotion, deal, coupon or free shipping is offered.
The old saying goes, “the rich get richer”. In ecommerce this is true as well. Just take a look at The Home Depot. They recently blew the doors off of their financial results, outperforming competitors like Lowe’s significantly. Their sales growth is up around 5%, they are opening new stores, operating margin is up, and in addition to repurchasing shares, their EPS is also up 17% over the same ... Read More »
Shopping during the holidays can be nice. It’s crisp, it’s busy, Christmas music plays over the loud speakers and there are giant sparkly trees everywhere with big red bows and ornaments. Some people love shopping at retail stores during the holidays, namely a friend of mine, whom I jokingly refer to as Cindy Lou from the Grinch Stole Christmas. She loves it. Whereas, another friend tells me yesterday as ... Read More »
Engagements are normally a good thing, but when we hired Vishali as our new Engagement Manager, it was a great thing! With a wide variety of experience and talents, Vishali stays on track through her experience in project management and is also able to routinely exercise her friendly, customer facing attitude. It’s a win-win. Vishali took a moment to tell us more about her background and why she chose ... Read More »