Intelligence Collected: The Baynote Blog

When you have $300M to Throw at Your Customer Experience

By Marti Tedesco in Customer Experience, Featured on December 18, 2013

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The old saying goes, “the rich get richer”. In ecommerce this is true as well.  Just take a look at The Home Depot.  They recently blew the doors off of their financial results, outperforming competitors like Lowe’s significantly.  Their sales growth is up around 5%, they are opening new stores, operating margin is up, and in addition to repurchasing shares, their EPS is also up 17% over the same ... Read More »

Avoiding Holiday Masses and Still Finding Gifts I Love

By Jen Burns in Featured, Retail on December 17, 2013

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Shopping during the holidays can be nice. It’s crisp, it’s busy, Christmas music plays over the loud speakers and there are giant sparkly trees everywhere with big red bows and ornaments. Some people love shopping at retail stores during the holidays, namely a friend of mine, whom I jokingly refer to as Cindy Lou from the Grinch Stole Christmas.  She loves it. Whereas, another friend tells me yesterday as ... Read More »

Baynote Introduces… Vishali Korrapolu

By Jen Burns in Our Culture on December 12, 2013

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Engagements are normally a good thing, but when we hired Vishali as our new Engagement Manager, it was a great thing! With a wide variety of experience and talents, Vishali stays on track through her experience in project management and is also able to routinely exercise her friendly, customer facing attitude. It’s a win-win. Vishali took a moment to tell us more about her background and why she chose ... Read More »

Baynote Builds Bikes

By Richard Bakare in Featured, Our Culture on December 10, 2013

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The Turning Wheels for Kids – Big Bike Build is an annual event put on by the Turning Wheels for Kids Foundation. The goal of the organization has been to raise funds to purchase and grant bikes to needy kids all around the Bay area since 2003. This year Team Baynote participated in the Big Bike Build at the South Hall of Convention Center in San Jose. Size of the ... Read More »

November Personalization Round up

By Dan Darnell in Featured, Personalization on November 27, 2013

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Thanksgiving holds a special place in my heart since the holiday remains rooted in the spirit of family and community. To me, the holiday underscores just how much human connection remains an imperative in our larger technological pursuits. We often lose sight of the fact that a fundamental goal of technology is elevating the human experience. This month, we’ve seen the trend of the growing imperative that big data ... Read More »

The .04% Challenge

By Marti Tedesco in Customer Experience on

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In talking with retail analysts at Gartner (Jeff Roster) and Forrester Research (Penny Gillespie and Peter Sheldon) one thing becomes painfully evident.  Retailers really, really want to become more customer centric and they understand that ecommerce is the way to do this.  According to Forrester, the web will influence more than half of all retail sales by 2017. That’s only four years away, so the curve is steep. What ... Read More »

The Changing Face of Retail

By Marti Tedesco in Customer Experience, Featured on November 25, 2013

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Previous Baynote blogs have noted the need for retailers to initiate their personalization strategy by first understanding who their customer really is.  Looking into the future, this will become even more important to the core of each retailers business. Why? Because there is a fundamental sea of change in retail happening right now, and the last 24 months have seen a massive acceleration of this change. What is ... Read More »

The Ultimate Challenge of Big Data

By Jen Burns in eCommerce on November 22, 2013

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It’s clear that big data is important to business. Larger companies like Macy*s and Walmart are well aware of this challenge and are actively working on implementing big data structures and programs. But what about smaller companies? At Dreamforce 2013, I heard from two small businesses: Column 5 Media, who does the infographics for Baynote and Wesell.com, who specializes in event tickets.  We also heard from a medium-sized business, ... Read More »

Amazon Gets Contextual and I Like It

By Dan Darnell in eCommerce, Featured, Recommendations on November 21, 2013

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Most people know about Amazon product recommendations for their homepage experience where the recommendations are personalized based on my browsing history and past purchases. We all know that this is a little strange when they continue to show you stuff that you have already purchased or are no longer interested in. To be sure, Amazon has forgotten more about personalization and product recommendations than most companies will ever know. ... Read More »

What is an API?

By Richard Bakare in Featured, Technology and Science on November 15, 2013

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Enhance Visitor Experience with Free Web Services Today people are constantly updating, posting and sharing videos, pictures and more. Yet with so many different areas of the internet to update, Facebook connect and others have simplified the log in process across other channels and websites. Actually some websites will only allow you to log in through those other partner channels.  How do these websites share information and talk ... Read More »