Intelligence Collected: The Baynote Blog

To Get to Shoppers’ Hearts and Minds, Go Through Their Pockets

By Marti Tedesco in Featured, Personalization on March 5, 2014

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At eTail West today we heard a great presentation by Leah Stigile, VP of Global eBusiness at TOM’s shoes.  Most everyone knows about the TOM’s brand and their one-for-one mission. It’s a terrific story that resonates with many here in San Antonio.  The 2013 announcement of the TOM’s Marketplace for social entrepreneurship has also drawn attention as an innovative approach to eCommerce. At Baynote, we have blogged before about the ... Read More »

February Personalization Round Up

By Dan Darnell in Personalization on March 4, 2014

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February is the month where the post-holiday luster diminishes and stories of the new year begin to coalesce. One of the more pressing concerns in retail lately has been consumer security. Data thieves are increasingly sophisticated in their ability to bypass retail security systems. We’re also starting to see old-guard retailers make bold strategic moves to expand their brands. The demands of the retail world require brands to adopt ... Read More »

Retail Analytics: Winners vs. Laggards – Marketing & Merchandising by Blending Art and Science

By Dan Darnell in eCommerce, Featured on February 25, 2014

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My earlier blog discussed some of the interesting insights in the January 2014 report by RSR, Retail Analytics Moves to the Frontline. The strengths of winning retail companies that really stood out to me included driving a more data driven decision making process, focusing on customers and putting information in the hands of front-line employees. The RSR report showed that while 40% of retail laggards relied primarily ... Read More »

Retail Analytics: Winners vs. Laggards – How Laggards Could Leapfrog Ahead with Simpler Tools

By Dan Darnell in Customer Experience, Featured, Retail on February 24, 2014

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I found some very interesting insights in the January 2014 report, Retail Analytics Moves to the Frontline., written by Brian Kilcourse and Paula Rosenblum from RSR research. In particular, I was happy to note from the survey that winning retailers have a more data-driven decision making process, focus more on customers and put more information in the hands of front-line ... Read More »

To Find Out What Customers Need, Talk to Them

By Bill Hustad in eCommerce on February 19, 2014

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Here in the heart of Silicon Valley, it is easy to get very wrapped up in our own perspective on technology…We tend to build things here that our engineering based culture finds cool.  We love to build big complicated things, like data platforms, algorithms, virtual servers, clouds and electric cars.  The problem is that if we want to build an industry-based solution, like VUE, we really have to look ... Read More »

The Power of Brand (and the people who manage them)

By Jen Burns in eCommerce, Personalization, Recommendations on February 14, 2014

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Branding is a powerful way to define your company in a marketplace. While I prefer Seth Godin’s definition of a brand, the traditional definition is “a type of product manufactured by a particular company under a particular name.” Boring, I agree. To me, a brand is much more than a company or product name; it’s everything that is implied by the purchase process and continues on through to ... Read More »

Why User Interface Matters

By Susan Briggs in Customer Experience, Featured on February 10, 2014

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It is well understood that great user interface (UI) design takes complicated business applications and processes and makes them understandable and easy for anyone to use.  Consumer applications often get all of the attention but business users are consumers too.  It’s important that companies keep this in mind when they are designing applications for business users. There are some basic tenants of UI design, made popular by Steve Krug, ... Read More »

Personalization: Authenticity & Execution

By Marti Tedesco in Events, Featured on February 7, 2014

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If you had the good fortune to hear Bert Jacobs the CEO of Life is Good deliver his keynote at NRF, you have a good sense of what authenticity means.  Here is a guy (and his brother) who have taken their values and extended them throughout their company, their brand and their relationships with their customers. My family had another experience recently with one of our favorite brands, JackThreads. ... Read More »

Big Data: It’s All About Usability

By Bill Hustad in Featured, Personalization on February 5, 2014

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Are you as tired of the term “big data” as I am? Here in Silicon Valley, it is everywhere you turn and a new definition is offered in every discussion.  In working with over 350 eCommerce brands in my time at Baynote – one thing is for sure:  Big Data is less about bringing large amount of data together and more about what you do with it. What does ... Read More »

Personalization Round Up – January 2014

By Jen Burns in Personalization on January 31, 2014

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In January, big retail news jolted the industry out of its post-holiday stupor. While economic green shoots continue to sprout through the desiccated cracks of a wooden economy, hacking took center stage this month. Given the news of Target’s customer data breach and now Neiman Marcus, retailers everywhere are even more focused on securing customer data. Hackers are working just as hard to ingeniously find ways to exploit data ... Read More »