Intelligence Collected: The Baynote Blog
Smart. Beautiful. Mobile. – How Search Enhancement has Allowed Craigslist to Become Mobile
By Jen Burns in Mobile Commerce on February 21, 2013
Craigslist is a well-known text-based site used to find anything from lost pets to volunteer events to roommates to even something as specific as an antique dresser. Simple in design and functionality, the newspaper ad-friendly site has been to go-to for post-tech community “ads.” For those who have the time and leisure to browse through text ads to find what they are looking for on their desktop computer, the ... Read More »
Personal Shopping Subscription Services – Friend or Foe?
By Susan Briggs in Featured, Personalization, Recommendations on February 15, 2013
As a busy working mom, the idea of subscription services that sends cute clothes to my house every month is really compelling – talk about a personalized customer experience! I tend to buy the same brands. My size and shape are relatively stable (and hopefully will remain so). And, although I love to look fashionable, I have little time to shop. The recent article in Tech ... Read More »
What a Convenient Day for Love
By Jen Burns in Customer Experience, eCommerce on February 14, 2013
It’s Valentine’s Day and retailers will do well. Immediately following Christmas decorations, hot pink and purple lined the aisle ways at your local grocer, heart blinking necklaces (totally wearing these today, by the way – thanks Mom!) were hanging by the checkout and don’t forget Spongebob heart-shaped candy everywhere the mobile-strained eye can see. Holidays like Valentines Day are big for retailers and– according to the NRF– Americans will spend ... Read More »
Some Retailers Just Get It
By Marti Tedesco in Customer Experience, Retail on February 6, 2013
Why is it that some retailers just get it and others don’t? A recent SHOP.org blog highlighted a retailer that really gets it. Brooks Brothers, a 194 year old brand appears to have been consistently clear on their mission of customer service throughout their history. Yet here they are – taking their consistent, time-tested mission and applying new tools like personalization. In the interview, Claudio Del Vecchio, Chairman and ... Read More »
January Personalization Round Up
By Dan Darnell in Featured, Personalization on February 1, 2013
Over the past month, we’ve heard a lot of talk about big data. Unlike past months, we saw a handful of articles in January focused on the disillusionment surrounding big data. Upon thorough review, this disillusionment falls into one overarching category: big data is not delivering on the hype it created in 2012. Luckily, retailers are now starting to move beyond the hype to drive actionable insights; they are ... Read More »
A Word from the Engineers: Thanksgiving and Christmas are Different
By Robin Morris in A Word from the Engineers on January 31, 2013
Here in the engineering group at Baynote we had a big milestone at the end of 2012. We successfully completed a major step of the platform updates we are putting together. But more of that another time. Here I want to look back at the last two months of last year, in terms the data we collect on e-commerce shoppers, and how we can interpret that data to give ... Read More »
Omni-channel Strategies Make their Case
By Marti Tedesco in Featured, Holiday Shopping Survey on January 29, 2013
Online marketing methods such as email promotions and user reviews greatly influence both online and in-store purchases. We all know the consumer routine by now. Shoppers find the products they want in a physical store and then use their mobile devices to compare prices, visit Amazon to read reviews and browse the Web to find coupons or other deals before finally making a purchase online. It’s called “showrooming” ... Read More »
Convenience of Online Shopping Trumps Consumer Concern About Data Privacy
By Dan Darnell in Featured, Holiday Shopping Survey on January 24, 2013
Despite privacy concerns, consumers continue to make online purchases across various channels, devices In our fast-paced world, the average shopper no longer cares if the brands they love and trust know their name or location— so long as that knowledge makes the shopping process more personal and convenient. But this hasn’t always been the case. So, what has changed? With the availability of so much data online and the ... Read More »
Holiday Shoppers Continue to Shy Away From Retail Apps
By Marti Tedesco in Featured, Holiday Shopping Survey on January 22, 2013
Retail apps gain traction, but are still only used by a minority of shoppers If you have ever used an app while shopping in a store, you know that they can be a highly valuable tool if used properly. However, the unfortunate reality is that most apps have limited functionality when compared to the full eCommerce website, and therefore makes them less appealing to holiday shoppers. In our Read More »
Paper Catalogs Are Still Important to Retail Marketing
By Dan Darnell in Featured, Holiday Shopping Survey on January 16, 2013
Paper catalogs influence holiday shopping behavior more than social media, Baynote survey finds With the rise of eCommerce and the ongoing “green marketing” trends, it’s no surprise that we’re seeing less paper mail than we used to. Yet, paper catalogs still packed our mailboxes this holiday season—and for good reason. Many retailers realize that direct mail is still an important channel for marketing to buyers, as our Third ... Read More »