CMO’s have it rough. First, they are expensive. Second, the good ones are challenging to find and hard to keep. By now we all know that the web changes everything, but nowhere is this more prevalent than in the office of the CMO. Gone are the days that the IT team owned the website and sales owned selling.
Remember grade school when you would walk into the massive office supply store for annual back to school shopping? List in hand, mom at your side, you searched through the aisles determining what items can make learning as fun (and hopefully organized) as possible. Nothing like that nice, neat backpack on the first day right?
Like the buzz that started with SO-LO-MO, companies know that big data is important. And like SO-LO-MO, they don’t really know where to get started or how to get the biggest bang out of this big-data-buck. Companies all over the Silicon Valley are growing tired of the “big data” buzz. As they should, the term was first coined in 1998 (according to the WSJ) so it’s actually about 15 ... Read More »
As eCommerce continues to grow, we are seeing a decline of physical footprint of stores for many brands. It has been going on for some time, but seems to be moving to another stage at the moment. At eTail West, we heard from Staples that “with nearly half of our sales generated online today [we] plan to close 2,200 of [our] stores.” Meanwhile, RadioShack plans to close 1,100 of ... Read More »
At eTail West today we heard a great presentation by Leah Stigile, VP of Global eBusiness at TOM’s shoes. Most everyone knows about the TOM’s brand and their one-for-one mission. It’s a terrific story that resonates with many here in San Antonio. The 2013 announcement of the TOM’s Marketplace for social entrepreneurship has also drawn attention as an innovative approach to eCommerce.
February is the month where the post-holiday luster diminishes and stories of the new year begin to coalesce. One of the more pressing concerns in retail lately has been consumer security. Data thieves are increasingly sophisticated in their ability to bypass retail security systems. We’re also starting to see old-guard retailers make bold strategic moves to expand their brands. The demands of the retail world require brands to adopt ... Read More »
My earlier blog discussed some of the interesting insights in the January 2014 report by RSR, Retail Analytics Moves to the Frontline. The strengths of winning retail companies that really stood out to me included driving a more data driven decision making process, focusing on customers and putting information in the hands of front-line employees.
I found some very interesting insights in the January 2014 report, Retail Analytics Moves to the Frontline., written by Brian Kilcourse and Paula Rosenblum from RSR research. In particular, I was happy to note from the survey that winning retailers have a more data-driven decision making process, focus more on customers and put more information in the hands of front-line ... Read More »
Here in the heart of Silicon Valley, it is easy to get very wrapped up in our own perspective on technology…We tend to build things here that our engineering based culture finds cool. We love to build big complicated things, like data platforms, algorithms, virtual servers, clouds and electric cars. The problem is that if we want to build an industry-based solution, like VUE, we really have to look ... Read More »
Branding is a powerful way to define your company in a marketplace. While I prefer Seth Godin’s definition of a brand, the traditional definition is “a type of product manufactured by a particular company under a particular name.” Boring, I agree. To me, a brand is much more than a company or product name; it’s everything that is implied by the purchase process and continues on through to ... Read More »