Metrics & Reporting
Real-time Email Personalization
Mobile Sites & Apps
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Personalize the shopping experience across devices and touch points.
How It Works →
Personalized Onsite Search
Optimized Category Sort
Content & Navigation
Retail organizations are becoming more and more sophisticated, and we aren’t just talking blazers or stilettos. Under Armour reported that their first quarter net income increased 73% due in part to their global expansion (see our recent infographic on global eCommerce).
Algorithmic trading in the stock market moves millions of shares by breaking up the big buy/sell orders into a series of smaller ones. Yet, on the flip side, algorithmic trading is also used to sew smaller orders together to make bigger moves all at once. Kevin Slavin mentioned this in his 2011 Ted Talk.
New York’s Madison Avenue was once the purveyor of class and taste, selling an aspirational state of mind, brand by brand. Drink this, wear that, go here, drive this and you too can be beautiful, successful and smart! Back in the day, marketers pushed brands to consumers via print, radio or TV. Sears was the first retailer to launch a catalog (1896) in order to tap into rural American ... Read More »
Nordstrom. REI. Trader Joes. Pottery Barn. What do all of these brands have in common? A strong presence with content. Yes, content. They spend large marketing dollars on community newsletters and catalogs (which we know from our holiday survey are still widely distributed and enjoyed by consumers).
Retail, like other industries, is fairly inbred. Many retail leaders have been in the business for years, even decades, and have seen a lot change. Jeffrey Gennette is a perfect example of a couple of retail management phenomena that we are seeing. The first is that he has been with Macy’s for over 30 years. That’s a long time to be in retail, ... Read More »
As more and more breaches occur, I’ve become a bit more concerned about “my data.” And as I was browsing this A.M., I found an article on preparing for a data breach and what a company today is expected to do when one arises.
It’s earnings season soon – the time of year when retailers report on the full effects of the holiday season past and how they survived the first quarter. Look at the most recent SORO report from SHOP.org and it is clear that retailers of all sizes and stages of eCommerce maturity are experiencing strong growth rates. Many would say that in 2013, that ... Read More »
We’re deep in the heart of the modern retail landscape. Retail brands with a business model based on brick-and-mortar have announced massive losses, and many plan to close hundreds of stores across the country. It’s the destruction of an old business model and the evolution of the new retail industry. Bold retailers willing to experiment will ultimately reap the bounties of the new retail wild.
CMO’s have it rough. First, they are expensive. Second, the good ones are challenging to find and hard to keep. By now we all know that the web changes everything, but nowhere is this more prevalent than in the office of the CMO. Gone are the days that the IT team owned the website and sales owned selling.
Remember grade school when you would walk into the massive office supply store for annual back to school shopping? List in hand, mom at your side, you searched through the aisles determining what items can make learning as fun (and hopefully organized) as possible. Nothing like that nice, neat backpack on the first day right?