Intelligence Collected: The Baynote Blog
Tracking Attribution for Customer Engagement and Conversion
By Marti Tedesco in Events on March 11, 2013
Attending speaking sessions at eTail West one starts to realize that not all online retailers are as sophisticated as the rest. In the session I attended yesterday, the talk was all about attribution. While most retailers can talk knowledgeably about the buyers journey or the “path to purchase”, not all have the same level of sophistication when it comes to tracking customers along that path. As a go forward ... Read More »
The Numbers Don’t Lie, or Do They?
By Marti Tedesco in eCommerce, Events on March 7, 2013
Personally, I love David Brooks. His op-ed articles and book The Social Animal display a thoughtfulness and intellect that goes beyond most editorialists these days. His recent New York Times article What Data Can’t Do (February 18, 2013) seems like it could have been written by a Baynote data scientist. In particular, Brooks mentions the fact that “Data obscures values… data is never raw; it’s always structured according to ... Read More »
The Facebook Update: What’s New in Facebook’s Integrated Platform?
By Jen Burns in Events, Social Networks on March 6, 2013
The intersection of Facebook and ecommerce may be appealing to apparel retailers, but for others, it fosters mixed emotions. Nicolas Franchet, Head of ecommerce at Facebook, spoke on the new marketing integrated platform that Facebook is offering to ecommerce companies. It’s fab-ulous for apparel retailers An excellent case study, Fab.com one of the fastest growing online retailers, shared that 30% of their daily referral traffic was ... Read More »
Not all eCommerce Organizations are Created Equal
By Marti Tedesco in eCommerce, Events on March 5, 2013
Life is hard for the ecommerce professionals within traditional brick and mortar retailers. This was clear from talking with retailers this week in Palm Springs. It’s hard for two reasons. First, retailers who start online like Hayneedle.com, Build.com, and the Knot have the advantage of having their entire ecommerce organization focused on optimizing the customer experience. Most have been laser focused on this since they launched online sometime in ... Read More »
February Personalization Roundup
By Dan Darnell in Featured, Personalization on February 28, 2013
Over the past month, we’ve been hearing a lot about the overlapping roles of the CMO and CIO as marketing shifts into the digital space and consumers expect relevant and personalized experiences across all touch points. With the changing market conditions, CMOs increasingly need the technical background to be able to analyze data and draw out insights to inform their marketing strategies. The IDC predicts that “Starting in ... Read More »
Forrester Focuses on the Total Ecommerce Experience
By Jen Burns in Events, Featured, Mobile Commerce, Onsite Search, Personalization on February 27, 2013
Popular Forrester analyst, Brian Walker was fighting a bit of a cold today, but “being hopped up on the cough medicine” didn’t stop him from doing a winning presentation this morning at eTail West. Stats were the opening slide to the conversation with over 29% of adults owning a tablet or an e-reader, 15% of ecommerce use being on mobile and 10% of their time spent with media. Mobile is ... Read More »
Paperless Relevancy
By Jen Burns in Customer Experience, Events, Mobile Commerce on
How does a company who sells a lot of paper stay valid in a world where paper is disappearing? Innovate. And it’s clear that Office Depot has done just that. In the eTail West session “Leveraging Web and Mobile Technologies to Drive Cross-channel Conversion” Stephanie Pike, VP of ecommerce at Office Depot, talks about best practices retailers can use to stay relevant in a world that’s rapidly changing. Mobile, mobile… ... Read More »
Maximize Resources for eCommerce Growth
By Jen Burns in Events on February 26, 2013
In the first keynote session, Maximizing Resources and Scaling Your E-commerce Business Growth, we heard from CEO and Founder Niraj Shah of Wayfair. The Wayfair brand originated with a site called racksandstands.com. But they didn’t stop there, after racks and stands became profitable, they added separate and diverse websites for things like furniture and pet goods. After creating and consolidating their 250 websites into one, the Read More »
eCommerce Retail is Always So Trendy
By Marti Tedesco in eCommerce, Featured, Retail on
When you think of trendy retail, one tends to think of apparel and maybe even fast fashion. But that’s not what Mark Mahaney, Managing Director of RBC Capital was talking about at eTail West this morning. In fact, the retail trends he was talking about are the most fashionable to attendees of this ecommerce conference. The most popular trend is that ecommerce continues to grow. According to ComScore’s ... Read More »
Baynote Introduces… Dan Trevino
By Jen Burns in Featured, Our Culture on February 22, 2013
After many years with Dell focused in their e-commerce group, Dan joined Baynote to bring his expertise to other retailers. As a true Texan, we’re happy to have him focused in our Central territory as a knowledgeable and outgoing Sales Executive. What is your name? Dan Treviño What is your current title? Sr Account Executive – Central Region Tell us a little about your education and professional background. I ... Read More »
