Intent to Buy Cartoon #4: Email Deal

This is the fourth in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy”. We’ve received some great feedback from you on our first three cartoons, so please continue to let us know what you think! To say thanks for your input, we’ll send you a print signed by Tom if you post a comment within one week (U.S. addresses only).

Let’s face it; we’ve all stuck a well-meaning foot in our mouth at one time or another. If we’re lucky, we’re able to smooth down those ruffled feathers and laugh off our blunder. But as our latest cartoon from Tom Fishburne illustrates, that perfectly normal human experience can be a fatal gaffe for retailers that fail to connect with, or even worse, insult the very customers they’re trying to win over by deploying email offers and personalization strategies based on past profiles, rather than current intent. When that happens, nobody’s laughing. (more…)

Baynote Customers Make the Grade, Top the IR 100 Charts

Each year, the folks over at Internet Retailer release the “Hot 100 List,” a comprehensive listing of 100 e-tailers that are making big moves within the industry.  But don’t be fooled by the title—the Hot 100 is much more than a list; it’s an acknowledgment of some of the most forward-thinking and innovative brands in [...]

Employee Spotlight: Dan Darnell

Meet Dan. Dan is our Sr. Director of Product Marketing. With a focused yet friendly personality, Dan works hard to ensure Baynote’s product strategy is effectively communicated across teams and channels.

What’s your name and job title at Baynote?

Dan Darnell. Sr. Director of Product Marketing.

How long have you been here?

3 months. (more…)

December Personalization Roundup

The Personalization Roundup is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month highlighting the rapidly growing topic of web personalization. For this month’s roundup, we’ve combed the web to once again bring you the latest and greatest on the personalization revolution.

‘Tis the season and what a season it’s been! During the busiest Cyber Week in U.S. history, retailers jingled their bells to the tune of $6 billion, with Cyber Monday yielding an unprecedented $1.25 billion in sales in one day alone. And there doesn’t seem to be any sign of slowing down: to date, total online retail sales this holiday season have reached an astonishing $32 billion, an impressive 15 percent increase over last year’s numbers. It may be cold outside, but it’s hot online. (more…)

Intent to Buy Cartoon #3: Relying Solely on Profiles

This is the third in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy”. If you’re new to the series, be sure to check out our previous cartoons. We’re still giving away signed prints by Tom if you post a comment within one week (U.S. addresses only), so please continue to let us know what you think!

The good news is you’d be hard-pressed to find a retailer that goes quite to the extent this cartoon suggests. The bad news? This is commonly how many retailers view their online shoppers – as personas that fall into specific profile types that can be marketed to. (more…)

When it Comes to Personalization, Sophistication’s in the Eye of the Beholder

A recent report on personalization from the e-Tailing Group had us scratching our heads. As described by Stefany Moore in Internet Retailer, the report reveals that 54% of online merchants rate their personalization strategy as ‘highly sophisticated’. The headline trumpets IR’s conclusion: Half of online retailers say they’ve got personalization down pat.

Wow. Maybe there’s not as much need for Baynote’s personalization solutions and services as we thought. Bummer for us.

But before we unplug the network and turn in our keys, let’s take a closer look. Later in the article, we get these revealing stats: “52% of respondents personalize their shopping cart pages, 44% personalize product pages, 41% home pages, 21% category pages and 17% search results.”

(more…)

Intent to Buy Cartoon #2: Only Santa Stays the Same

This is the second in Baynote’s ten-part series of cartoons by award-winning cartoonist Tom Fishburne, titled “Intent to Buy”. We received some great feedback from you on our first cartoon, although Dale, we sincerely apologize for the recurring “My Little Pony” theme song in your head. Please continue to let us know what you think! To say thanks for your input, we’ll send you a print signed by Tom if you post a comment within one week (U.S. addresses only).

The lights are coming out. The executives are planning the company parties.  The ratio of green and red to every other color is rapidly closing in.

Yes, the holiday season is finally in full force. (more…)

November Personalization Roundup

The Personalization Roundup is an ongoing blog series featuring the most evocative news, articles and blogs curated by Baynote each month highlighting the rapidly growing topic of web personalization. For this month’s roundup, we’ve combed the web to once again bring you the latest and greatest on the personalization revolution.

As we struggle up from the Thanksgiving table and swing headlong into another holiday season, retailers are making their lists and checking them twice to ensure their online channels are up to snuff. Recent reports by Forrester and Deloitte indicate that online shopping will increase by 15% to $60 billion this year, with the Internet replacing discount stores as the No. 1 holiday shopping destination. Something tells us there might be a Wish List registered to K. Kringle on Amazon. (more…)