Intelligence Collected: The Baynote Blog

B2B moves to P2P – Part 2

By Marti Tedesco in Customer Experience, eCommerce, Personalization on June 26, 2014

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In my last blog, I mentioned two of the pivotal things B to B marketers have to ask themselves: 1) Does your site play a role in developing the sales dialogue with prospects and 2) will you transact commerce on your site. This time, I wanted to talk about the design elements of the site that come into play. On this blog, I have ... Read More »

B to B – It’s Really P to P

By Marti Tedesco in eCommerce, Retail on June 25, 2014

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Based on a recent UPS Purchasing Insights Study of 1,500 industrial buyers, 63% purchase goods from their suppliers’ websites and 2/3 prefer going to their providers’ websites for information. There is also a statistic floating around today that says that 57% of all B to B buying decisions are made before the buyer ever speaks to a sales person. So the verdict is in ... Read More »

Baynote Scores Bay Area News Group Top Workplaces Award

By Bill Hustad in Featured on June 16, 2014

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It is exciting for Baynote to have been selected as one of The Bay Area News Group’s Top Workplaces.  We work hard to cultivate a positive, innovative work environment and it is an honor to have those efforts recognized. This award is particularly special, as the results were based on a survey of Baynote employees. Working in a cutting edge technology environment alongside some of the world’s most exciting ... Read More »

eCommerce Haves and The Have Nots

By Marti Tedesco in eCommerce, Featured on June 12, 2014

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Yesterday I had the pleasure of sitting in on John Donahoe’s keynote talk at IRCE 2014.  As the CEO and president of the eCommerce giant eBay, he certainly has a bird’s eye view of the eCommerce space.  So why was it a pleasure? First of all, at Baynote we do a fair amount of research into eCommerce trends so that we can better understand our customers needs. The reason ... Read More »

I.C.E. I.C.E. Baby

By Marti Tedesco in eCommerce, Featured on June 5, 2014

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No, not the Vanilla Ice song to which my 16 year old can proudly rap all of the lyrics. What I am talking about is India, China and Europe – three powerhouses in the global eCommerce gold rush. Each are experiencing breakout growth in e-commerce that looks a lot like the US did some years back. There are some trends here that domestic US retailers should watch closely and ... Read More »

Get the most out of Big Data NOW

By Dan Darnell in Big Data, Customer Experience on June 2, 2014

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There are several common data mistakes that retailers make in the effort to lead consumers down the path towards making a purchase. Because consumers can now discover, research and buy products online, retailers have access to a wealth of data on their shoppers. Unfortunately, many retailers miss the mark in their attempts to leverage this data and drive conversions. What is Going Wrong? Retailers often over complicate the process. ... Read More »

Not All Personalization is Created Equal

By Jen Burns in Featured, Personalization on May 29, 2014

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Personalization – it’s the buzz word of the day that is being blended into marketing messages everywhere. You can now “personalize” anything, including but not limited to, shoes, sundaes, omelets, weekend bags and even personalization strategies! At Baynote, we have known about the value of personalization since 2005 and though it’s finally the “it” word, it certainly isn’t news to us. Today, companies across many lines of business are ... Read More »

New Trends and Better Experiences Led by Sales Leaders

By Jen Burns in Customer Experience, Featured, Technology and Science on May 13, 2014

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Sales leaders want their teams to sell more and close more, faster. Yet, some sales leaders are searching for an improved sales performance from their teams, while driving the same old processes and playing the same old game. At the recent Sales 2.0 conference, Tiffani Bova, VP and Distinguished Analyst from Gartner, said “What got us here, isn’t going to get us there” and explained the new game sales ... Read More »

Courageous Commerce

By Marti Tedesco in eCommerce, Retail on May 5, 2014

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Day two of the Retail Online Magazine Women in Retail Leadership Summit left me thinking about courage: especially the courage to change. Lisa Gavales spoke about what brick and mortar retailers must do to succeed in the fast, fast world of e-commerce which is forcing store-based retailers to change in unprecedented ways.  From marketing, to merchandising, IT and planning, retailers still struggle to align digital and physical channels.  Lisa, ... Read More »

Women in Retail Leadership Stand Up!

By Marti Tedesco in eCommerce, Featured, Retail on April 30, 2014

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While it is a blast to be in sunny South Beach at any time of year, this week it is particularly fun to share this venue with so many, smart, capable women leaders in retail at Retail Online Magazine’s Women in Retail Leadership Summit. This morning, we heard from Heather Thomson, Founder and Chief Creative Officer of Yummie by Heather Thomson.  She talked about her career and a particularly ... Read More »