We all like to know what we are getting before we buy, right? Well the same is true for e-commerce merchandisers, marketers and executives. Who doesn’t want to know how something will look or behave on their website before pushing it live? (I know I do.)
“No industry has been transformed more in the past year than retail.” That’s the lead in line to Fast Company’s article on The Worlds Top 10 Most Innovative Companies in retail. I couldn’t agree more. But the interesting thing is the way that these innovators have gone about changing the rules of the game.
The best thing about World Cup mania is that it involves – well, the world. While only 32 teams compete in the tournament, many more work hard to get there but never make it. It’s super competitive at the top of this pyramid. eCommerce is no different. Today it is a global phenomenon that is getting more competitive each quarter as retailers jockey for brand awareness, growth, market share ... Read More »
The travel industry is doing well – especially when it comes to online bookings. Sites like Trip Advisor, with over 260 million unique visitors, clearly have a strong presence. Expedia and Travelocity do well too with 34 million hotel rooms per month combined.
When asking most people about Nordstrom, you’ll find a similar reaction. Though pricier than other retailers, Nordstrom actively and continuously demonstrates their appreciation for their customers. If you need to return something, it’s not a problem. Over 30 days old? Sure, they’ll take it back. No questions asked. Need something hemmed? It’s in house. Just spent 10.00 on earrings? They will still walk around the counter to hand over ... Read More »
In my last blog, I mentioned two of the pivotal things B to B marketers have to ask themselves: 1) Does your site play a role in developing the sales dialogue with prospects and 2) will you transact commerce on your site. This time, I wanted to talk about the design elements of the site that come into play.
Based on a recent UPS Purchasing Insights Study of 1,500 industrial buyers, 63% purchase goods from their suppliers’ websites and 2/3 prefer going to their providers’ websites for information. There is also a statistic floating around today that says that 57% of all B to B buying decisions are made before the buyer ever speaks to a sales person. So the verdict is in ... Read More »
It is exciting for Baynote to have been selected as one of The Bay Area News Group’s Top Workplaces. We work hard to cultivate a positive, innovative work environment and it is an honor to have those efforts recognized. This award is particularly special, as the results were based on a survey of Baynote employees.
Yesterday I had the pleasure of sitting in on John Donahoe’s keynote talk at IRCE 2014. As the CEO and president of the eCommerce giant eBay, he certainly has a bird’s eye view of the eCommerce space. So why was it a pleasure? First of all, at Baynote we do a fair amount of research into eCommerce trends so that we can better understand our customers needs. The reason ... Read More »
No, not the Vanilla Ice song to which my 16 year old can proudly rap all of the lyrics. What I am talking about is India, China and Europe – three powerhouses in the global eCommerce gold rush. Each are experiencing breakout growth in e-commerce that looks a lot like the US did some years back.