Intelligence Collected: The Baynote Blog
Content is King – Finding the Content You Are Looking For
By Jen Burns in Engagement & Conversion, Featured on April 30, 2013
“Content is King.” You have probably heard this line a million times before. After the Internet exploded and just about anyone who wasn’t “anonymous” became considered a reliable source online, data creation skyrocketed. “Information overload” is defined as “stress induced by reception of more information than is necessary to make a decision (or that can be understood and digested in the time available).” Translation? When you can’t find ... Read More »
April Personalization Round Up
By Dan Darnell in Featured, Personalization on April 26, 2013
This month, we’ve seen a lot of coverage around the topic of personalization and the important role it plays in increasing customer engagement, loyalty, average order value (AOV) and sales for online retailers. Below, are this month’s top articles discussing the drive toward and benefits of personalization. We hope that they will inspire conversations, questions and feedback. “Make Customer Interactions Personal for More Loyalty and Sales,” RetailPro –With ... Read More »
Collaborative Filtering and Its Importance to Personalized Recommendations in eCommerce
By Dan Darnell in Featured, Technology and Science on April 18, 2013
How does a retailer make sense of a large amount of customer purchase data? Collaborative filtering is one technique that mathematically segments data in to like or “collaborative” groupings. Examples for online retail recommendations include filters such as “customer who bought this, also bought that” or “customers who looked at this item, also looked at these other items.” Amazon originally promoted a simplistic form of collaborative filtering where a ... Read More »
Personalization for the Unknown, Known and Named User
By Dan Darnell in Featured, Personalization on April 9, 2013
Anonymity on the internet is substantially less than it was 15 years ago. Yet retailers are still challenged when trying to provide the ideal experience to customers. On an e-commerce site, it is helpful to think of users in three categories: unknown or new users about whom you know nothing, known users about whom you know something and named users about whom you know the most. How you tailor ... Read More »
Hard-to-Sell Social Phones?
By Jen Burns in Featured, Social Networks, Technology and Science on April 4, 2013
For those located in the Bay Area, you know of the San Jose Mercury Newspaper. Lately, an employee has been bringing it into the office. Most people pass it by on the break room table, opting to read news on their phones or listen to NPR as they drive into work, but today a Facebook headline caught my eye. “Facebook phone a hard sell” Facebook hasn’t yet announced what ... Read More »
Pandora Founder – On Implicit Data and Engagement
By Dan Darnell in Featured, Social Networks, Technology and Science on April 3, 2013
At the Wells Fargo Tech Transformation Summit today, I listened to a variety of tech leaders discussing what’s going on in a variety of sectors. The lunch session had a surprise speaker, Tim Westergren, the founder of Pandora. His comments were so relevant I wanted to share some of what he had to say. In response to a question about how Pandora expands the content they offer, the answer ... Read More »
Complements in Data Science
By Dan Darnell in Featured, Technology and Science on
Lately you may have seen buzz words like “data science”, “big data” and “algorithms” making headlines on sites like TechCrunch, PandoDaily and others, where they are being actively debated and questioned. While a surprise to some, the concept of data science is nothing new and has been a backbone of personalization and other machine learning technologies for years. But for retail companies, the concept of “big data” and more ... Read More »
Baynote Introduces… Adam Prevost
By Jen Burns in Our Culture on March 29, 2013
Sales operations are typically a team effort, but for every team there needs to be a leader. Not afraid to come a knockin’ with questions and suggestions, in just the short time Adam has been at Baynote, he has hit the ground running. With a lot of experience in both marketing and sales, Adam now leads our Salesforce implementation and the management for our extra-efficient inside sales team. Hear ... Read More »
Personalize Like You Really Mean It
By Marti Tedesco in Featured, Personalization on March 28, 2013
In our latest infographic – Happy to Be Here, we show how the engaged retail sales associate is more productive, experiences greater job satisfaction and produces happier customers who spend more. So I was thrilled to see this Simon Graj piece today in Forbes. But while both pieces imply ... Read More »
March Personalization Roundup
By Dan Darnell in Featured, Personalization on March 26, 2013
Over the past month, we’ve seen a steady flow of articles discussing machine learning, online privacy and personalization. While each of these topics is interesting in and of itself, the intersection of the three is where the debate must take place. What data should machines be allowed to consume to provide consumers with a personalized experience—while not infringing on personal privacy? What role do humans play in determining how ... Read More »
