There’s been a lot written on this blog and in the media about how e-tailers can increase sales by tapping into the collective wisdom of their site visitors to optimize the customer experience. While the role that manufacturers play in the online retail channel is pivotal, their vantage point has has been missing from the [...]

I didn’t say it, I’m just repeating it, so don’t kill the messenger. Earlier today, Avinash Kaushik from Google stated that Hits (aka pageviews or clicks) should stand for “How Idiots Track Success” in an interview at MediaPost. Over on Avinash’s blog he frequently talks about KPIs (Key Performance Indicators) that should be [...]