Hats off to Brian for producing this cool trailer to our webinar Mob Marketing:  Manual Website Optimization FUGETABOUTIT!  If you’ve only got a minute, you’ll get the gist of the whole thesis of the webinar.
 
As we worked with Suresh Vittal of Forrester Research to put together the content, Jack, Suresh and I frequently hearkened [...]

At Online Marketing World, we’ve been speaking to many potential clients and partners and one thing that has really resonated is the move from demographic based behavioral targeting to contextual targeting. At Baynote, we’ve been championing contextual targeting for product and content recommendations over the last 3 years. Initially, this wasn’t a popular [...]

Boomers spend lots of cash.
This morning SF Gate wrote a story on the demographics of technology consumers in the US. The net take away is that boomers have the most money and therefore spend the most on technology products. Silicon Valley Insider calls out marketers to shift the high spend [...]

Mark Benioff, CEO of Salesforce.com, is widely known for his rivalry with Larry Ellison, but above all he is known for his controversial statement “Software is Dead.” While this might be incredibly zealous, there is some truth to it, but I would like to rephrase this statement: Software as we know it is [...]

For the last two weeks I couldn’t help but notice my inbox being bombarded with reports that behavioral targeting is better than contextual targeting from the blogosphere. Despite my skepticism of the study’s results, I took a closer look. After reading a few different editorials covering this recent Jupiter Research Study(spear-headed by behavioral [...]

As if we don’t have enough profiles, Digg is giving us one more place to build a profile, why? One more profile that can be used to provide targeted advertisements and content.
Posted on Read/Write Web earlier today:

clipped from www.readwriteweb.com
Sometime today, according to BusinessWeek, social news site Digg will launch a slew of new social [...]

Long Tail Economics is about diversifying products and services in order to sell less of more. Doing this increases the amount of options to appeal to more customers. However, diversifying your product line and content often creates more opportunities for users to get lost on a website. Users that don’t quickly find [...]