Recommendations offer a key driver for unlocking the value of email marketing campaigns. By adding email recommendations you provide your customers a compelling reason to continue their shopping experience, and drive significant gains in response rates and sales conversion.

Watch the full webinar now.
This webcast features Forrester Analyst Julie Katz, author of “Your Email Marketing Road [...]

Edelman Digital wrote a really great white paper with a rather dull title of five digital trends to watch for 2009 As a PR person turned marketing generalist, one thing I found particularly interesting was the idea that our our boxed-in titles and roles may be obsolete.  The line between marketing and customer care are [...]

I didn’t say it, I’m just repeating it, so don’t kill the messenger. Earlier today, Avinash Kaushik from Google stated that Hits (aka pageviews or clicks) should stand for “How Idiots Track Success” in an interview at MediaPost. Over on Avinash’s blog he frequently talks about KPIs (Key Performance Indicators) that should be [...]

Apple’s MacWorld Expo has become wildly famous with the technology community worldwide. Each year Steve Jobs gets on the podium and delivers a keynote that introduces another innovative product to his ever growing customer base. Today Apple’s website announced that this upcoming January will be the final MacWorld. What’s their reason? [...]

The New York Times had a great article today expressing the importance of not being “penny wise, and pound foolish” with your marketing expenditures. Now, more than ever, is definitely the time to be critical and performance driven when executing your marketing campaigns. Throwing money away at Adwords, PR, and other marketing channels [...]

Hats off to Brian for producing this cool trailer to our webinar Mob Marketing:  Manual Website Optimization FUGETABOUTIT!  If you’ve only got a minute, you’ll get the gist of the whole thesis of the webinar.
 
As we worked with Suresh Vittal of Forrester Research to put together the content, Jack, Suresh and I frequently hearkened [...]

At Online Marketing World, we’ve been speaking to many potential clients and partners and one thing that has really resonated is the move from demographic based behavioral targeting to contextual targeting. At Baynote, we’ve been championing contextual targeting for product and content recommendations over the last 3 years. Initially, this wasn’t a popular [...]

Boomers spend lots of cash.
This morning SF Gate wrote a story on the demographics of technology consumers in the US. The net take away is that boomers have the most money and therefore spend the most on technology products. Silicon Valley Insider calls out marketers to shift the high spend [...]

Mark Benioff, CEO of Salesforce.com, is widely known for his rivalry with Larry Ellison, but above all he is known for his controversial statement “Software is Dead.” While this might be incredibly zealous, there is some truth to it, but I would like to rephrase this statement: Software as we know it is [...]

For the last two weeks I couldn’t help but notice my inbox being bombarded with reports that behavioral targeting is better than contextual targeting from the blogosphere. Despite my skepticism of the study’s results, I took a closer look. After reading a few different editorials covering this recent Jupiter Research Study(spear-headed by behavioral [...]