According to a new consumer privacy study by the Berkeley Center for Law & Technology at UC Berkeley, and the Annenberg School for Communication at the University of Pennsylvania, two-thirds of Americans object to online tracking by advertisers. The study is apparently the first national telephone survey that explores Americans’ opinions about the controversial practice of behavioral targeting.

I admit it; I’m just not interested enough in my toaster to leave a review for others. My intuition tells me that I’m probably not alone; there are few things about my toaster that compel me to share my experience with others.

Last Friday MediaPost published an article reporting that 94% of users that rated the new Facebook design didn’t like. A few months ago, our CTO Scott Brave published a white paper discussing the seven deadly consumer biases. One of those biases is “The Squeaky Wheel Bias”. Here is a brief excerpt describing this [...]

There is an article over on MediaPost that talks about the tug of war between more relevance and more privacy. This is far from a new topic, but Google’s latest dive in to the behavioral targeting space has caused quite the uproar. This backlash is pretty common when companies that have access to [...]

Earlier today, Alistair Croll from GigaOm posted a blog entry listing the 7 criteria that should be used when evaluating a vendor, and I think it is spot on. (begin shameless promoting) Last year we launched the Collective Intelligence Platform to function as a content targeting system with a robust API that can accept [...]

Jack made some waves at eTail 2009 this morning with his keynote speech “Mob Commerce – A Strategy in Tough Times.” A good presentation technique, of course, is to draw the crowd in with an interesting story, a joke, or something else to capture their attention.
Our choice was to present this bit of silliness – [...]

Earlier this week one of Belkin’s employees has been caught manufacturing product reviews on Amazon.com(In fact, he paid for them). Many customers rely on these reviews to make purchase decisions, but as stated in Scott Brave’s Seven Deadly Biases article posted below, these reviews are frequently a subject of gaming.
Gaming Bias

Another type of reviewer [...]

I read a great primer on Social Search yesterday on the Rise to the Top Blog. While Social Search is often poised as a replacement of keyword based search, we prefer to take a less cannibalistic approach and position Baynote Social Search as a compliment to traditional keyword search as proven with our recent [...]

Product reviews have been around for a while and are likely going to stay around. However, its important to understand it’s place and where it can go wrong. Baynote CTO Scott Brave, wrote up a whitepaper on the seven deadly biases that detract from the effectiveness of user generated product review and rating [...]

A good buddy of mine gave me a iTunes gift card for Christmas, and with my upcoming trip back to my hometown for Christmas I decided to pick up a few movies for the trip. My first choice was “Death Race.” I pondered seeing it in the theaters, but decided to wait till it [...]