Hats off to Brian for producing this cool trailer to our webinar Mob Marketing:  Manual Website Optimization FUGETABOUTIT!  If you’ve only got a minute, you’ll get the gist of the whole thesis of the webinar.
 
As we worked with Suresh Vittal of Forrester Research to put together the content, Jack, Suresh and I frequently hearkened [...]

is scary. I was watching Minority Report last night, the futuristic action packed Tom Cruise movie from a few years back. You know, the one with that super sleek Lexus, and the computers with multitouch-on-steroids interfaces. If that movie is indicative of the future of product recommendations, we [...]

At Online Marketing World, we’ve been speaking to many potential clients and partners and one thing that has really resonated is the move from demographic based behavioral targeting to contextual targeting. At Baynote, we’ve been championing contextual targeting for product and content recommendations over the last 3 years. Initially, this wasn’t a popular [...]

This little doodle gives some insight into the inherent problems of using visitor profiles to target recommendations. We’ve all been at a site or two where the recommendations just don’t make much sense–what would happen in a real store using that same profile-based targeting system?

Driving the right people to the right places is a hot topic at the TechCrunch 50 conference. Mobile technologies has improved to facilitate the advancement of location based product recommendations. Companies like GoodRecs are allowing users to explicitly rate restaurants, books, and nightlife by giving a thumbs up-thumbs down type rating indicator.
Survey Bias. I [...]

Yesterday eMarketer analyst Jeff Grau wrote an article called Where Have All the Online Travelers Gone? The article said “Customer dissatisfaction with online travel agencies (OTAs) stems specifically from unfriendly booking engines and navigation tools” and that this is turning them back to travel agencies to get the expertise and personalized service they miss.
I believe [...]

Baynote Product Recommendations enables our customers to more effectively merchandise their products across their entire site. However, many ecommerce vendors invest heavily in their merchandisers to create complimentary and comparative products to increase conversion rates and average order values.
Today I had an enlightening conversation with one such vendor. He spoke highly of his [...]

Before going to eTail East which was this week in DC, we at Baynote were a little concerned that attendance would be down given the economy and the high cost of travel.  Attendance was only slightly down from last year and the enthusiasm was high for both pure-play eTailers as well as with the online [...]

This morning, MediaPost’s Marketing Daily posted an article on the decline of email marketing effectiveness. JupiterResearch recently completed some research on permission-based email marketing. While email continues to be a heavily used means of communication, users have become increasingly skeptical about promotional email.
Turned Off Users
The JupiterResearch document claims that email users’ likelihood to [...]

Mark Benioff, CEO of Salesforce.com, is widely known for his rivalry with Larry Ellison, but above all he is known for his controversial statement “Software is Dead.” While this might be incredibly zealous, there is some truth to it, but I would like to rephrase this statement: Software as we know it is [...]