Watch the full webinar now.

This webcast features Forrester Analyst Julie Katz, author of “Your Email Marketing Road Map For 2009″ and Jay DeFoore, Director of Consumer Marketing at The Knot Inc. Julie and Jay will discuss how marketers can make the most of available tools and services to open doors for radical innovation in the channel.

Ms. Katz will reveal some of Forrester’s latest findings in her “How To Improve Email In 2009″ series, including 10 ways email marketers can get more from their programs today.

In this joint Baynote/Responsys webinar you will also find out how to:

• Target your emails based on observed website visitor behavior and interests
• Deliver emails at optimal times when customers are most receptive
• Measure the impact of your email marketing initiatives from email open rates to conversion and sales
• Test and Optimize to continually improve conversion results and ROI

Watch the full webinar now.

Turned Off Users

The JupiterResearch document claims that email users’ likelihood to make an on-line or off-line purchase as a result of promotional emails has declined 7% over the last year. While an increase in popularity of other communication mediums such as text messaging and social networking certainly have an impact on these numbers, email marketing success is still within arms reach. The top reason for email users to unsubscribe continues to be a lack of relevance, followed closely by excessive emailing.

Here are a few tips to increase the success of your email marketing:

1. Test Different Layouts – A/B and Multivariate testing have been important methods used to determine the layout that will most likely lead to a conversion.
2. Tune into your users – The content of your email must relate to your users, quickly. Promote content that users will find most relevant, but not too frequently.
3. Foster Product and Content Discovery – Whether you are sending event-triggered emails like invoices or promotional emails like new product lines, provide popular or complimentary products that allow your users to discover new products and content that could lead a conversion.

For Information about how Baynote enhances email marketing, click here.