Entries in the ‘email’ Category:

Crowd-powered Email Marketing

Recommendations offer a key driver for unlocking the value of email marketing campaigns. By adding email recommendations you provide your customers a compelling reason to continue their shopping experience, and drive significant gains in response rates and sales conversion.

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This webcast features Forrester Analyst Julie Katz, author of “Your Email Marketing Road [...]

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Email Marketing Standards Must Rise

This morning, MediaPost’s Marketing Daily posted an article on the decline of email marketing effectiveness. JupiterResearch recently completed some research on permission-based email marketing. While email continues to be a heavily used means of communication, users have become increasingly skeptical about promotional email.
Turned Off Users
The JupiterResearch document claims that email users’ likelihood to [...]

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