Baynote Product Recommendations enables our customers to more effectively merchandise their products across their entire site. However, many ecommerce vendors invest heavily in their merchandisers to create complimentary and comparative products to increase conversion rates and average order values.
Today I had an enlightening conversation with one such vendor. He spoke highly of his [...]

This morning, MediaPost’s Marketing Daily posted an article on the decline of email marketing effectiveness. JupiterResearch recently completed some research on permission-based email marketing. While email continues to be a heavily used means of communication, users have become increasingly skeptical about promotional email.
Turned Off Users
The JupiterResearch document claims that email users’ likelihood to [...]

I’ve just returned from the Shop.org Annual Summit in
Las Vegas. Despite it being in Vegas and having mild distractions lurking around every corner, I managed to see a good deal of the conference content and not miss any of the sessions I was supposed to lead or participate in.
Many continue to ask whether eCommerce growth [...]

We had a good laugh recently, thanks to our friends over at ElasticPath who have managed to find some humor in the “crazy, messed-up world of eCommerce” and just launched four original parody videos on YouTube called:
- Customers Who Bought This Item Also Bought…
- Premature Redirection
- Zero Results Found
- If Only Search Engines Could Understand [...]

For those of you out there who might not have seen this yet, Jack wrote an article for Foundread.com this past week all about succeeding as an entrepreneur. The article, Get Psyched! Why Understanding Your Right Brain Will Help You Succeed, offers some of Jack’s hard-earned wisdom in the start-up game, including some tips and [...]

Dan Keldsen, CTO of the Delphi Group and BizTechTalk blogger sat down with Jack recently to discuss the use of emergent behavior and automatically adapting systems online. A free twenty minute clip of their conversation can be heard on BizTechTalk website. In the clip, Dan and Jack discuss the “wisdom of crowds” and of [...]

On the internet today, people seem to be able to buy just about anything. Have you ever stopped to wonder about that? I mean, I’m not buying personalized garden gnomes, are you? How do these vendors survive? The answer is simple: they’ve put their faith in Long Tail economics and I think its time that [...]

With so much money spent on eCommerce, a lot of sophisticated technology has gone into managing this gigantic market from UI design to number crunching to business intelligence. However, a large majority of eCommerce sites lack a more basic and deeply rooted foundation in the human psyche that drives our desire for consumption–that is to [...]