Last week I had the opportunity to deliver a keynote at eTail West in Palm Desert where I spoke to retailers about how they can maximize revenues by using the collective intelligence of their Web site visitors to personalize the customer experience in real-time. I chose this session topic because increasingly, brands are struggling to [...]

The numbers are in: E-commerce sales for Cyber Monday – the first Monday after Thanksgiving – are up five percent from last year, according to comScore.

According to a new consumer privacy study by the Berkeley Center for Law & Technology at UC Berkeley, and the Annenberg School for Communication at the University of Pennsylvania, two-thirds of Americans object to online tracking by advertisers. The study is apparently the first national telephone survey that explores Americans’ opinions about the controversial practice of behavioral targeting.

Recommendations offer a key driver for unlocking the value of email marketing campaigns. By adding email recommendations you provide your customers a compelling reason to continue their shopping experience, and drive significant gains in response rates and sales conversion.

Watch the full webinar now.
This webcast features Forrester Analyst Julie Katz, author of “Your Email Marketing Road [...]

Amazon’s recommendations frequently make me giggle.  I love to demo my “personal recommendations” at tradeshows to illustrate the point that we aren’t what we were yesterday.  We say this in all our presentations, we talk about the importance of context but sometimes a good example is worth a thousand words.
When I was pregnant,  Amazon kept [...]

Baynote Product Recommendations enables our customers to more effectively merchandise their products across their entire site. However, many ecommerce vendors invest heavily in their merchandisers to create complimentary and comparative products to increase conversion rates and average order values.
Today I had an enlightening conversation with one such vendor. He spoke highly of his [...]

This morning, MediaPost’s Marketing Daily posted an article on the decline of email marketing effectiveness. JupiterResearch recently completed some research on permission-based email marketing. While email continues to be a heavily used means of communication, users have become increasingly skeptical about promotional email.
Turned Off Users
The JupiterResearch document claims that email users’ likelihood to [...]

I’ve just returned from the Shop.org Annual Summit in
Las Vegas. Despite it being in Vegas and having mild distractions lurking around every corner, I managed to see a good deal of the conference content and not miss any of the sessions I was supposed to lead or participate in.
Many continue to ask whether eCommerce growth [...]

We had a good laugh recently, thanks to our friends over at ElasticPath who have managed to find some humor in the “crazy, messed-up world of eCommerce” and just launched four original parody videos on YouTube called:
- Customers Who Bought This Item Also Bought…
- Premature Redirection
- Zero Results Found
- If Only Search Engines Could Understand [...]

For those of you out there who might not have seen this yet, Jack wrote an article for Foundread.com this past week all about succeeding as an entrepreneur. The article, Get Psyched! Why Understanding Your Right Brain Will Help You Succeed, offers some of Jack’s hard-earned wisdom in the start-up game, including some tips and [...]