There is an article over on MediaPost that talks about the tug of war between more relevance and more privacy. This is far from a new topic, but Google’s latest dive in to the behavioral targeting space has caused quite the uproar. This backlash is pretty common when companies that have access to [...]

At Online Marketing World, we’ve been speaking to many potential clients and partners and one thing that has really resonated is the move from demographic based behavioral targeting to contextual targeting. At Baynote, we’ve been championing contextual targeting for product and content recommendations over the last 3 years. Initially, this wasn’t a popular [...]

Boomers spend lots of cash.
This morning SF Gate wrote a story on the demographics of technology consumers in the US. The net take away is that boomers have the most money and therefore spend the most on technology products. Silicon Valley Insider calls out marketers to shift the high spend [...]

For the last two weeks I couldn’t help but notice my inbox being bombarded with reports that behavioral targeting is better than contextual targeting from the blogosphere. Despite my skepticism of the study’s results, I took a closer look. After reading a few different editorials covering this recent Jupiter Research Study(spear-headed by behavioral [...]

As if we don’t have enough profiles, Digg is giving us one more place to build a profile, why? One more profile that can be used to provide targeted advertisements and content.
Posted on Read/Write Web earlier today:

clipped from www.readwriteweb.com
Sometime today, according to BusinessWeek, social news site Digg will launch a slew of new social [...]