This week, Forrester CEO George Colony introduced an idea that resonated with me and that idea was Social Sigma. I’ve never really understood 6 Sigma- it just made me want to get a 7 Sigma, but this idea made sense.  In a nutshell, Colony said that he frequently hears other CEOs asking “How can we [...]

There’s been a lot written on this blog and in the media about how e-tailers can increase sales by tapping into the collective wisdom of their site visitors to optimize the customer experience. While the role that manufacturers play in the online retail channel is pivotal, their vantage point has has been missing from the [...]

I recently finished reading this month’s Wired magazine and I came across an interesting 1-page advertisement by Monster.com promoting 6sense search technology.
6Sense developed out of a 2008 acquisition of search technology company Trovix.  According to a Monster press release, “6Sense patented semantic search technology utilizes intuitive, concept based searching, with a human-like understanding of the [...]

The central focus of Gartner’s Symposium/ITxpo this week in Orlando is all about implementing what they’ve recently dubbed as a “pattern-based strategy”. According to Gartner, a pattern-based strategy “provides a framework to proactively seek, model and adapt to leading indicators, often-termed ‘weak’ signals that form patterns in the marketplace.”

“My Search Sucks!” — we hear this from prospects more than any other complaint. Coming from consumer search experiences on the web with the likes of Google, Yahoo, and new entrant Bing, these frustrated employees wonder why they can’t get better search results on their company’s website and intranet.

According to a new consumer privacy study by the Berkeley Center for Law & Technology at UC Berkeley, and the Annenberg School for Communication at the University of Pennsylvania, two-thirds of Americans object to online tracking by advertisers. The study is apparently the first national telephone survey that explores Americans’ opinions about the controversial practice of behavioral targeting.

Richard MacManus over at ReadWriteWeb recently turned me on to an interesting YouTube blog post about the effectiveness of the popular video aggregator’s 5-star rating system.

There is an article over on MediaPost that talks about the tug of war between more relevance and more privacy. This is far from a new topic, but Google’s latest dive in to the behavioral targeting space has caused quite the uproar. This backlash is pretty common when companies that have access to [...]

Amazon’s recommendations frequently make me giggle.  I love to demo my “personal recommendations” at tradeshows to illustrate the point that we aren’t what we were yesterday.  We say this in all our presentations, we talk about the importance of context but sometimes a good example is worth a thousand words.
When I was pregnant,  Amazon kept [...]

At Online Marketing World, we’ve been speaking to many potential clients and partners and one thing that has really resonated is the move from demographic based behavioral targeting to contextual targeting. At Baynote, we’ve been championing contextual targeting for product and content recommendations over the last 3 years. Initially, this wasn’t a popular [...]