This morning, MediaPost’s Marketing Daily posted an article on the decline of email marketing effectiveness. JupiterResearch recently completed some research on permission-based email marketing. While email continues to be a heavily used means of communication, users have become increasingly skeptical about promotional email.
Turned Off Users
The JupiterResearch document claims that email users’ likelihood to [...]

Boomers spend lots of cash.
This morning SF Gate wrote a story on the demographics of technology consumers in the US. The net take away is that boomers have the most money and therefore spend the most on technology products. Silicon Valley Insider calls out marketers to shift the high spend [...]

Mark Benioff, CEO of Salesforce.com, is widely known for his rivalry with Larry Ellison, but above all he is known for his controversial statement “Software is Dead.” While this might be incredibly zealous, there is some truth to it, but I would like to rephrase this statement: Software as we know it is [...]

CIO Insight recently posted the results of a pretty interesting survey a few weeks back. As you can see the hottest category on the survey is collective intelligence, or as explained: “technologies that gather and present ‘wisdom of the crowds.’” One of the interesting things about the survey is the demographic of those that [...]

Several privacy groups are calling for a “Do not Track List” to limit behavioral profiling techniques similar to “Do Not Call Lists” that keep those pesky telemarketers from tying up our phone lines. As an employee at Baynote, I’d be lying if I said that I didn’t love the idea of recommendations driven by [...]

If you are ever doing any research around SEO, a principle that you will soon not forget is “content is king.” This phrase must reside on every SEO related article/website known to mankind. In its defense, the phrase is absolutely correct. Having good content on your website is more important than anything else. [...]

Like Baynote, other companies have found ways to use the wisdom of the crowd to fill various holes in the market. Tomorrow night in Palo Alto, go check out this event sponsored by the MIT Club of Northern California.
Here’s a quick description:

In this talk we will explore, how startups have applied the wisdom of [...]

For the last two weeks I couldn’t help but notice my inbox being bombarded with reports that behavioral targeting is better than contextual targeting from the blogosphere. Despite my skepticism of the study’s results, I took a closer look. After reading a few different editorials covering this recent Jupiter Research Study(spear-headed by behavioral [...]

As if we don’t have enough profiles, Digg is giving us one more place to build a profile, why? One more profile that can be used to provide targeted advertisements and content.
Posted on Read/Write Web earlier today:

clipped from www.readwriteweb.com
Sometime today, according to BusinessWeek, social news site Digg will launch a slew of new social [...]

Long Tail Economics is about diversifying products and services in order to sell less of more. Doing this increases the amount of options to appeal to more customers. However, diversifying your product line and content often creates more opportunities for users to get lost on a website. Users that don’t quickly find [...]