Author Archive

If Content is King, Navigation would be its Queen.

If you are ever doing any research around SEO, a principle that you will soon not forget is “content is king.” This phrase must reside on every SEO related article/website known to mankind. In its defense, the phrase is absolutely correct. Having good content on your website is more important than anything else. [...]

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Crowd Sourcing Event

Like Baynote, other companies have found ways to use the wisdom of the crowd to fill various holes in the market. Tomorrow night in Palo Alto, go check out this event sponsored by the MIT Club of Northern California.
Here’s a quick description:

In this talk we will explore, how startups have applied the wisdom of [...]

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Behavioral vs. Contextual: Man’s Killer Gene Strikes Again

For the last two weeks I couldn’t help but notice my inbox being bombarded with reports that behavioral targeting is better than contextual targeting from the blogosphere. Despite my skepticism of the study’s results, I took a closer look. After reading a few different editorials covering this recent Jupiter Research Study(spear-headed by behavioral [...]

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Digg getting more social, but why? Profile Targeting Part 1.

As if we don’t have enough profiles, Digg is giving us one more place to build a profile, why? One more profile that can be used to provide targeted advertisements and content.
Posted on Read/Write Web earlier today:

clipped from www.readwriteweb.com
Sometime today, according to BusinessWeek, social news site Digg will launch a slew of new social [...]

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Enhance the User Experience

Long Tail Economics is about diversifying products and services in order to sell less of more. Doing this increases the amount of options to appeal to more customers. However, diversifying your product line and content often creates more opportunities for users to get lost on a website. Users that don’t quickly find [...]

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