ReadWriteWeb just posted an in depth article stating that the contextual web is the next stage in the development of the web. The article states that technologies like open API’s and web services like those offered by Baynote’s contextual targeting platform have paved the way for a more personal and contextual user experience. [...]

Apple’s MacWorld Expo has become wildly famous with the technology community worldwide. Each year Steve Jobs gets on the podium and delivers a keynote that introduces another innovative product to his ever growing customer base. Today Apple’s website announced that this upcoming January will be the final MacWorld. What’s their reason? [...]

A new post on InternetNews.com reveals the findings of a new report released by Verizon advising companies on technologies to leverage to cut cost for surviving in the 2009 economy.

Software-as-a-service (SaaS) is one of the technologies the company [Verizon] picked. Many businesses are turning to the category of product to cut costs, avoid the expenses [...]

Jeremiah Owyang, senior analyst at Forrester Research, wrote a great post a few days back on the technology scalability vs. services in startups. It is often stated that the holy grail of technology startups is to have a highly scalable product while offering minimum human services for maximum scalability. However, as Jeremiah states, [...]

There’s plenty of doom and gloom to go around these days, but its not all bad news. Choosing a vendor has never been easier, so don’t wait for the dust to settle. Companies are licking their wounds and only the strong will survive. Defenses are down and now you can [...]

The New York Times had a great article today expressing the importance of not being “penny wise, and pound foolish” with your marketing expenditures. Now, more than ever, is definitely the time to be critical and performance driven when executing your marketing campaigns. Throwing money away at Adwords, PR, and other marketing channels [...]

is scary. I was watching Minority Report last night, the futuristic action packed Tom Cruise movie from a few years back. You know, the one with that super sleek Lexus, and the computers with multitouch-on-steroids interfaces. If that movie is indicative of the future of product recommendations, we [...]

At Online Marketing World, we’ve been speaking to many potential clients and partners and one thing that has really resonated is the move from demographic based behavioral targeting to contextual targeting. At Baynote, we’ve been championing contextual targeting for product and content recommendations over the last 3 years. Initially, this wasn’t a popular [...]

Driving the right people to the right places is a hot topic at the TechCrunch 50 conference. Mobile technologies has improved to facilitate the advancement of location based product recommendations. Companies like GoodRecs are allowing users to explicitly rate restaurants, books, and nightlife by giving a thumbs up-thumbs down type rating indicator.
Survey Bias. I [...]

Baynote Product Recommendations enables our customers to more effectively merchandise their products across their entire site. However, many ecommerce vendors invest heavily in their merchandisers to create complimentary and comparative products to increase conversion rates and average order values.
Today I had an enlightening conversation with one such vendor. He spoke highly of his [...]