is scary. I was watching Minority Report last night, the futuristic action packed Tom Cruise movie from a few years back. You know, the one with that super sleek Lexus, and the computers with multitouch-on-steroids interfaces. If that movie is indicative of the future of product recommendations, we [...]

At Online Marketing World, we’ve been speaking to many potential clients and partners and one thing that has really resonated is the move from demographic based behavioral targeting to contextual targeting. At Baynote, we’ve been championing contextual targeting for product and content recommendations over the last 3 years. Initially, this wasn’t a popular [...]

Driving the right people to the right places is a hot topic at the TechCrunch 50 conference. Mobile technologies has improved to facilitate the advancement of location based product recommendations. Companies like GoodRecs are allowing users to explicitly rate restaurants, books, and nightlife by giving a thumbs up-thumbs down type rating indicator.
Survey Bias. I [...]

Baynote Product Recommendations enables our customers to more effectively merchandise their products across their entire site. However, many ecommerce vendors invest heavily in their merchandisers to create complimentary and comparative products to increase conversion rates and average order values.
Today I had an enlightening conversation with one such vendor. He spoke highly of his [...]

This morning, MediaPost’s Marketing Daily posted an article on the decline of email marketing effectiveness. JupiterResearch recently completed some research on permission-based email marketing. While email continues to be a heavily used means of communication, users have become increasingly skeptical about promotional email.
Turned Off Users
The JupiterResearch document claims that email users’ likelihood to [...]

Boomers spend lots of cash.
This morning SF Gate wrote a story on the demographics of technology consumers in the US. The net take away is that boomers have the most money and therefore spend the most on technology products. Silicon Valley Insider calls out marketers to shift the high spend [...]

Mark Benioff, CEO of Salesforce.com, is widely known for his rivalry with Larry Ellison, but above all he is known for his controversial statement “Software is Dead.” While this might be incredibly zealous, there is some truth to it, but I would like to rephrase this statement: Software as we know it is [...]

CIO Insight recently posted the results of a pretty interesting survey a few weeks back. As you can see the hottest category on the survey is collective intelligence, or as explained: “technologies that gather and present ‘wisdom of the crowds.’” One of the interesting things about the survey is the demographic of those that [...]

Several privacy groups are calling for a “Do not Track List” to limit behavioral profiling techniques similar to “Do Not Call Lists” that keep those pesky telemarketers from tying up our phone lines. As an employee at Baynote, I’d be lying if I said that I didn’t love the idea of recommendations driven by [...]

If you are ever doing any research around SEO, a principle that you will soon not forget is “content is king.” This phrase must reside on every SEO related article/website known to mankind. In its defense, the phrase is absolutely correct. Having good content on your website is more important than anything else. [...]