Author Archive
by Warren — filed in Search, Site Search, Social Search on Apr.21, 2009
Earlier today I came across a thought provoking blog post that compares internet search problems to those of enterprise search over at SharePoint Blogs. The biggest point that I took away from this post is that enterprise searchers on intranets often know exactly what they are looking for. In fact, they often know that [...]
by Warren — filed in Market Trends on Mar.23, 2009
Last Friday MediaPost published an article reporting that 94% of users that rated the new Facebook design didn’t like. A few months ago, our CTO Scott Brave published a white paper discussing the seven deadly consumer biases. One of those biases is “The Squeaky Wheel Bias”. Here is a brief excerpt describing this [...]
by Warren — filed in Behavioral, Contextual, Market Trends on Mar.20, 2009
There is an article over on MediaPost that talks about the tug of war between more relevance and more privacy. This is far from a new topic, but Google’s latest dive in to the behavioral targeting space has caused quite the uproar. This backlash is pretty common when companies that have access to [...]
by Warren — filed in Marketing, Metrics, Recommendations, Social Search on Mar.04, 2009
I didn’t say it, I’m just repeating it, so don’t kill the messenger. Earlier today, Avinash Kaushik from Google stated that Hits (aka pageviews or clicks) should stand for “How Idiots Track Success” in an interview at MediaPost. Over on Avinash’s blog he frequently talks about KPIs (Key Performance Indicators) that should be [...]
by Warren — filed in Market Trends, SaaS on Feb.25, 2009
Earlier today, Alistair Croll from GigaOm posted a blog entry listing the 7 criteria that should be used when evaluating a vendor, and I think it is spot on. (begin shameless promoting) Last year we launched the Collective Intelligence Platform to function as a content targeting system with a robust API that can accept [...]
by Warren — filed in Conferences, Events, social media on Feb.11, 2009
This morning I was lucky enough to listen to the famous(or infamous depending who you ask) Guy Kawasaki at the User Generated Content Expo. I have yet to hear Guy speak and leave unsatisfied, and on top of that Guy is possibly the most relaxed speaker I have ever witnessed. He spoke about [...]
by Warren — filed in Market Trends on Jan.23, 2009
Earlier this week one of Belkin’s employees has been caught manufacturing product reviews on Amazon.com(In fact, he paid for them). Many customers rely on these reviews to make purchase decisions, but as stated in Scott Brave’s Seven Deadly Biases article posted below, these reviews are frequently a subject of gaming.
Gaming Bias
Another type of reviewer [...]
by Warren — filed in Market Trends, Search, Site Search, Social Search on Jan.08, 2009
I read a great primer on Social Search yesterday on the Rise to the Top Blog. While Social Search is often poised as a replacement of keyword based search, we prefer to take a less cannibalistic approach and position Baynote Social Search as a compliment to traditional keyword search as proven with our recent [...]
by Warren — filed in Market Trends on Dec.30, 2008
Product reviews have been around for a while and are likely going to stay around. However, its important to understand it’s place and where it can go wrong. Baynote CTO Scott Brave, wrote up a whitepaper on the seven deadly biases that detract from the effectiveness of user generated product review and rating [...]
by Warren — filed in Market Trends on Dec.27, 2008
A good buddy of mine gave me a iTunes gift card for Christmas, and with my upcoming trip back to my hometown for Christmas I decided to pick up a few movies for the trip. My first choice was “Death Race.” I pondered seeing it in the theaters, but decided to wait till it [...]