Edelman Digital wrote a really great white paper with a rather dull title of five digital trends to watch for 2009 As a PR person turned marketing generalist, one thing I found particularly interesting was the idea that our our boxed-in titles and roles may be obsolete.  The line between marketing and customer care are [...]

It’s pretty hot right now to start corporate Twitter accounts and Facebook pages as a way be more “social” and in touch with the crowd.   But they are no substitute for a website where you can find what you need. 
My mom had an issue with Comcast recently.  I suggested she contact them through Twitter. Their Comcast Cares persona [...]

Check out our two minute trailer from last week’s “Mob Commerce” webcast featuring Forrester Analyst Sucharita Mulpuru.

In this webcast, Sucharita ties the Forrester Consumer Forum’s uber-theme of the universal needs of consumers (Connection, Uniqueness, Comfort and Variety) to what we do at Baynote.  She made us realize that product recommendations can tap into all four [...]

Amazon’s recommendations frequently make me giggle.  I love to demo my “personal recommendations” at tradeshows to illustrate the point that we aren’t what we were yesterday.  We say this in all our presentations, we talk about the importance of context but sometimes a good example is worth a thousand words.
When I was pregnant,  Amazon kept [...]

Jack Jia will be one of several speakers on Richard McManus’s ReadWriteWeb Live podcast today at 3:30pst.  RWW Live is hosted as always by Sean Ammirati and ReadWriteWeb editor Richard MacManus.
From their blog – “ReadWriteWeb talks to a group of leaders in the online shopping market. We have executives from Retrevo, ModCloth, Baynote, ThisNext and [...]

Our latest 90 second  webcast “trailer” as created by our Creative Czar Brian, is now available.  This is about the quickest way to “get” what Baynote means by Social Search and why it’s different.  And if you don’t believe us, listen to our customer Bill Skeet from Juniper Networks tell it like it is from [...]

Hats off to Brian for producing this cool trailer to our webinar Mob Marketing:  Manual Website Optimization FUGETABOUTIT!  If you’ve only got a minute, you’ll get the gist of the whole thesis of the webinar.
 
As we worked with Suresh Vittal of Forrester Research to put together the content, Jack, Suresh and I frequently hearkened [...]

Before going to eTail East which was this week in DC, we at Baynote were a little concerned that attendance would be down given the economy and the high cost of travel.  Attendance was only slightly down from last year and the enthusiasm was high for both pure-play eTailers as well as with the online [...]

Were you just asking yourself about where you can find out about the most effective online merchandising techniques? Well what do you know? Mike was just talking about exactly that last week with Jason Billingsley, Co-founder and VP of Innovation at Elastic Path. Mike and Jason’s webinar is available here if you’d like to listen, [...]

Have you ever wondered how an entire colony of ants can find their way to a food source? Or how internet marketers apply the same principle to make contextual recommendations? Or how merchants automatically promote certain products to super specific customer segments? If you haven’t already then I bet you do now! You can find [...]