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Context Determines Relevance; Why 6sense works.

I recently finished reading this month’s Wired magazine and I came across an interesting 1-page advertisement by Monster.com promoting 6sense search technology.
6Sense developed out of a 2008 acquisition of search technology company Trovix.  According to a Monster press release, “6Sense patented semantic search technology utilizes intuitive, concept based searching, with a human-like understanding of the [...]

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Where ratings and reviews fall short; “I’m just not that passionate about my toaster.”

I admit it; I’m just not interested enough in my toaster to leave a review for others. My intuition tells me that I’m probably not alone; there are few things about my toaster that compel me to share my experience with others.

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