Manufacturers enter online retail game to better understand customers
by Jack — filed in Behavioral, Market Trends, Metrics on Feb.22, 2010
There’s been a lot written on this blog and in the media about how e-tailers can increase sales by tapping into the collective wisdom of their site visitors to optimize the customer experience. While the role that manufacturers play in the online retail channel is pivotal, their vantage point has has been missing from the [...]



