Archive for February, 2010:

Manufacturers enter online retail game to better understand customers

There’s been a lot written on this blog and in the media about how e-tailers can increase sales by tapping into the collective wisdom of their site visitors to optimize the customer experience. While the role that manufacturers play in the online retail channel is pivotal, their vantage point has has been missing from the [...]

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“New Breed Engagement Vendors” Key to Next-Generation Websites, Says Forrester

Forrester published an interesting report this week, called “The Online Customer Engagement Software Ecosystem”.
As the title suggests, Forrester believes that information and knowledge management professionals who deal with public websites need to use a mix of different technologies from an ecosystem of providers – no single platform will meet all of their needs.
According to the [...]

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Context Determines Relevance; Why 6sense works.

I recently finished reading this month’s Wired magazine and I came across an interesting 1-page advertisement by Monster.com promoting 6sense search technology.
6Sense developed out of a 2008 acquisition of search technology company Trovix.  According to a Monster press release, “6Sense patented semantic search technology utilizes intuitive, concept based searching, with a human-like understanding of the [...]

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Baynote’s Reading List

There is a wealth of content available online, and as we know all too well, it can get overwhelming to try to keep up. The Baynote team regularly reads the following industry blogs and media sites that are tackling the hot issues and trends that touch our business and our customers. Please let us know [...]

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