Last Friday MediaPost published an article reporting that 94% of users that rated the new Facebook design didn’t like. A few months ago, our CTO Scott Brave published a white paper discussing the seven deadly consumer biases. One of those biases is “The Squeaky Wheel Bias”. Here is a brief excerpt describing this [...]

There is an article over on MediaPost that talks about the tug of war between more relevance and more privacy. This is far from a new topic, but Google’s latest dive in to the behavioral targeting space has caused quite the uproar. This backlash is pretty common when companies that have access to [...]

Edelman Digital wrote a really great white paper with a rather dull title of five digital trends to watch for 2009 As a PR person turned marketing generalist, one thing I found particularly interesting was the idea that our our boxed-in titles and roles may be obsolete.  The line between marketing and customer care are [...]

I didn’t say it, I’m just repeating it, so don’t kill the messenger. Earlier today, Avinash Kaushik from Google stated that Hits (aka pageviews or clicks) should stand for “How Idiots Track Success” in an interview at MediaPost. Over on Avinash’s blog he frequently talks about KPIs (Key Performance Indicators) that should be [...]