Earlier this week one of Belkin’s employees has been caught manufacturing product reviews on Amazon.com(In fact, he paid for them). Many customers rely on these reviews to make purchase decisions, but as stated in Scott Brave’s Seven Deadly Biases article posted below, these reviews are frequently a subject of gaming.
Gaming Bias

Another type of reviewer [...]

I read a great primer on Social Search yesterday on the Rise to the Top Blog. While Social Search is often poised as a replacement of keyword based search, we prefer to take a less cannibalistic approach and position Baynote Social Search as a compliment to traditional keyword search as proven with our recent [...]