Jeremiah Owyang, senior analyst at Forrester Research, wrote a great post a few days back on the technology scalability vs. services in startups. It is often stated that the holy grail of technology startups is to have a highly scalable product while offering minimum human services for maximum scalability. However, as Jeremiah states, combining great technology with great education, implementation, training, and support services is required to provide value to large brands and enterprises.

While The Baynote Collective Intelligence Platform delivers the best products and content to website visitors automatically through the use of a very scalable technology platform, our professional services organization(PSO) has been at the core of every customer success we’ve enjoyed as a company. Here is a brief look into our processes.

Education. Education at Baynote starts on our first call by explaining our core methodologies in cross-channel content and product targeting, but it continues with an engaged PSO delivering best practices to our customers ensuring they get the most value out of our technology platform.

Implementation. Our solutions are served via Software-as-a-Service SaaS, therefore our implementations are not resource intensive. Still our PSO team is quick and responsive during the implementation process.

Training. Again, Baynote is automated, but we do have a reporting and editorial interface for delivering business intelligence and control over our recommendations delivered. Despite the intuitive nature of our tool, our customer engagement managers ensures that our clients are well versed with the interface.

Support and Custom Applications. For customers that have special needs, our professional services team will assist with more complex integrations or building custom applications driven by data exposed through our API.