Archive for December, 2008:

Seven Deadly Biases of User Generated Content

Product reviews have been around for a while and are likely going to stay around. However, its important to understand it’s place and where it can go wrong. Baynote CTO Scott Brave, wrote up a whitepaper on the seven deadly biases that detract from the effectiveness of user generated product review and rating [...]

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Purchase Driven Product Recommendations Fail Me During Christmas

A good buddy of mine gave me a iTunes gift card for Christmas, and with my upcoming trip back to my hometown for Christmas I decided to pick up a few movies for the trip. My first choice was “Death Race.” I pondered seeing it in the theaters, but decided to wait till it [...]

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The Contextual Web, the Internet’s next step

ReadWriteWeb just posted an in depth article stating that the contextual web is the next stage in the development of the web. The article states that technologies like open API’s and web services like those offered by Baynote’s contextual targeting platform have paved the way for a more personal and contextual user experience. [...]

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If waiters were algorithms…

Another sketch: what ordering breakfast might be like if your waiter only listened to the words you were saying, instead of the intent behind the words. Of course, this would never happen in real life, but it happens with website search all the time. If only there was an intent-aware search system…

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Forrester Talks eCommerce

Check out our two minute trailer from last week’s “Mob Commerce” webcast featuring Forrester Analyst Sucharita Mulpuru.

In this webcast, Sucharita ties the Forrester Consumer Forum’s uber-theme of the universal needs of consumers (Connection, Uniqueness, Comfort and Variety) to what we do at Baynote.  She made us realize that product recommendations can tap into all four [...]

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Apple’s Ace in the Hole. It’s Website

Apple’s MacWorld Expo has become wildly famous with the technology community worldwide. Each year Steve Jobs gets on the podium and delivers a keynote that introduces another innovative product to his ever growing customer base. Today Apple’s website announced that this upcoming January will be the final MacWorld. What’s their reason? [...]

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Verizon says “Do More with Less,” adopt SaaS technologies

A new post on InternetNews.com reveals the findings of a new report released by Verizon advising companies on technologies to leverage to cut cost for surviving in the 2009 economy.

Software-as-a-service (SaaS) is one of the technologies the company [Verizon] picked. Many businesses are turning to the category of product to cut costs, avoid the expenses [...]

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The Amazon Lag and its Cruelty

Amazon’s recommendations frequently make me giggle.  I love to demo my “personal recommendations” at tradeshows to illustrate the point that we aren’t what we were yesterday.  We say this in all our presentations, we talk about the importance of context but sometimes a good example is worth a thousand words.
When I was pregnant,  Amazon kept [...]

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Jack Jia on ReadWriteWeb – Shopping 2.0

Jack Jia will be one of several speakers on Richard McManus’s ReadWriteWeb Live podcast today at 3:30pst.  RWW Live is hosted as always by Sean Ammirati and ReadWriteWeb editor Richard MacManus.
From their blog – “ReadWriteWeb talks to a group of leaders in the online shopping market. We have executives from Retrevo, ModCloth, Baynote, ThisNext and [...]

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An Awesome Technology without Awesome Services is not Awesome at all.

Jeremiah Owyang, senior analyst at Forrester Research, wrote a great post a few days back on the technology scalability vs. services in startups. It is often stated that the holy grail of technology startups is to have a highly scalable product while offering minimum human services for maximum scalability. However, as Jeremiah states, [...]

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