Our latest 90 second  webcast “trailer” as created by our Creative Czar Brian, is now available.  This is about the quickest way to “get” what Baynote means by Social Search and why it’s different.  And if you don’t believe us, listen to our customer Bill Skeet from Juniper Networks tell it like it is from his perspective.

One of the interesting things that happened at Juniper after overlaying Baynote on top of their existing search engine  (you all know this right, no rip and replace, we’re SAAS, we’re very nice that way) is that the mix of search results shifted significantly in two main ways:

First of all, the Mob of Juniper site users found documents relevant to queries that the search engine couldn’t.  Humans just get things, make connections that machines can’t.  Period.

Second, the items that percolated to the top were more often the more technical documents that the majority of the site viewers were interested in, not necessarily all the various product pages that marketing felt they needed to create.  The Mob, of course, knew what it needed and put these items on top.  Simple.  Voilà.

So sometimes what the Mob, via Baynote, delivers is more results (i.e. stuff an algorithm can’t find like pdfs) or sometimes fewer results (just the stuff people want) either way, the Mob delivers better results.