The New York Times had a great article today expressing the importance of not being “penny wise, and pound foolish” with your marketing expenditures. Now, more than ever, is definitely the time to be critical and performance driven when executing your marketing campaigns. Throwing money away at Adwords, PR, and other marketing channels without first optimizing these efforts has come to an end, and rightfully so.

Over the last few months, we have had some of our best successes, and this is greatly due to the cost savings and campaign optimization gained by our customers. While our service isn’t free, the fuel that powers it is, your website community.

Why spend lots of money driving people to your website when there are search and navigation pitfalls? If your car was leaking oil, would you just fill it backup up with oil, or fix the leak first?

Check out our Mob Marketing Webinar to learn how to plug the leaks in your website.