The New York Times had a great article today expressing the importance of not being “penny wise, and pound foolish” with your marketing expenditures. Now, more than ever, is definitely the time to be critical and performance driven when executing your marketing campaigns. Throwing money away at Adwords, PR, and other marketing channels [...]

Hats off to Brian for producing this cool trailer to our webinar Mob Marketing:  Manual Website Optimization FUGETABOUTIT!  If you’ve only got a minute, you’ll get the gist of the whole thesis of the webinar.
 
As we worked with Suresh Vittal of Forrester Research to put together the content, Jack, Suresh and I frequently hearkened [...]

is scary. I was watching Minority Report last night, the futuristic action packed Tom Cruise movie from a few years back. You know, the one with that super sleek Lexus, and the computers with multitouch-on-steroids interfaces. If that movie is indicative of the future of product recommendations, we [...]

At Online Marketing World, we’ve been speaking to many potential clients and partners and one thing that has really resonated is the move from demographic based behavioral targeting to contextual targeting. At Baynote, we’ve been championing contextual targeting for product and content recommendations over the last 3 years. Initially, this wasn’t a popular [...]