Baynote Product Recommendations enables our customers to more effectively merchandise their products across their entire site. However, many ecommerce vendors invest heavily in their merchandisers to create complimentary and comparative products to increase conversion rates and average order values.

Today I had an enlightening conversation with one such vendor. He spoke highly of his merchandisers and explained their extensive knowledge of the business. He questioned the need of a recommendation engine when he had access to such experienced merchandisers. Point well taken. This continues to be a hurdle for many recommendation companies trying to break into the ecommerce industry. Lets move the conversation away from an “either or” scenario. Combining your experienced merchandisers with automated intent driven recommendations incorporates the knowledge of your business experts with the collective intelligence of your website visitors.

We’ve spent many resources on our merchandising console within our reporting interface Baynote Insights to facilitate this goal of “merchandising harmony.” For the last few months our clients have been combining our recommendations technology with their merchandising expertise to deliver an enhanced user experience while increasing conversion rates and average order values. Why substitute when you can combine?