Yesterday eMarketer analyst Jeff Grau wrote an article called Where Have All the Online Travelers Gone? The article said “Customer dissatisfaction with online travel agencies (OTAs) stems specifically from unfriendly booking engines and navigation tools” and that this is turning them back to travel agencies to get the expertise and personalized service they miss.
I believe [...]

Baynote Product Recommendations enables our customers to more effectively merchandise their products across their entire site. However, many ecommerce vendors invest heavily in their merchandisers to create complimentary and comparative products to increase conversion rates and average order values.
Today I had an enlightening conversation with one such vendor. He spoke highly of his [...]

Before going to eTail East which was this week in DC, we at Baynote were a little concerned that attendance would be down given the economy and the high cost of travel.  Attendance was only slightly down from last year and the enthusiasm was high for both pure-play eTailers as well as with the online [...]

This morning, MediaPost’s Marketing Daily posted an article on the decline of email marketing effectiveness. JupiterResearch recently completed some research on permission-based email marketing. While email continues to be a heavily used means of communication, users have become increasingly skeptical about promotional email.
Turned Off Users
The JupiterResearch document claims that email users’ likelihood to [...]