This week was a big first for us here at Baynote with the debut of our premier webinar, Bond vs. Barbie: The Dynamic Positioning Imperative with Stanford consulting professor, Tom Kosnik. In the webinar, Tom discusses the shift in branding strategy from the concept of durability and the never-changing “spy-chic” persona of James Bond to the dynamic positioning of Mattel’s multi-cultural, multi-profession Barbie. All in all, the webinar was a hands-down success and much thanks goes out to Tom for his time and expertise. If you might have missed the live broadcast but would still like to know how you can dynamically position your company brand, download the webinar in its entirety here.