Several privacy groups are calling for a “Do not Track List” to limit behavioral profiling techniques similar to “Do Not Call Lists” that keep those pesky telemarketers from tying up our phone lines. As an employee at Baynote, I’d be lying if I said that I didn’t love the idea of recommendations driven by user behaviors. As an online consumer of content and products, the same still holds true. There is simply too much content on the web for purely organic search results and menu navigation. Still, the idea that my entire purchase history and geographic location is tied to me along with other personally identifiable information is pretty eerie.

Fortunately, Baynote Recommendations uses the wisdom of the crowd in such a way that does not rely on this kind of information for intent driven recommendations. Our secret sauce doesn’t require users’ location or personally identifiable information as an ingredient to power our recommendations. Check out how it works here.