This week was a big first for us here at Baynote with the debut of our premier webinar, Bond vs. Barbie: The Dynamic Positioning Imperative with Stanford consulting professor, Tom Kosnik. In the webinar, Tom discusses the shift in branding strategy from the concept of durability and the never-changing “spy-chic” persona of James Bond [...]

Several privacy groups are calling for a “Do not Track List” to limit behavioral profiling techniques similar to “Do Not Call Lists” that keep those pesky telemarketers from tying up our phone lines. As an employee at Baynote, I’d be lying if I said that I didn’t love the idea of recommendations driven by [...]