Baynote’s CTO Becomes an Award-Winning Author (But We Already Knew He was Special)
by kathleen — filed in Awards on May.29, 2007
Congratulations to our CTO Scott Brave, and Baynote Advisor Clifford Nass, whose book Wired for Speech: How Voice Activates and Advances the Human-Computer Relationship won the International Communication Association’s Outstanding Book Award last week. Scott and Cliff go way back to Scott’s pre-Baynote days as a doctoral student at Stanford where Cliff was his advisor and a professor in the Communication Department as well as the Director of Stanford’s Communication between Humans and Interactive Media (CHIMe) Lab.
The book itself is an interesting look into voice technology and how people react to and interact with this type of interface. I may not be as eloquent as Cliff and Scott in describing the book but rest assured that they address some pretty interesting topics like how people respond to a male versus female voice in e-commerce, if “happy-sounding” car voices encourage safer driving and when it may or may not be preferable to use synthetic-sounding versus human-sounding voices.
This is an interesting read and practical for designers and marketers looking to improve their interfaces and we’re glad that the ICA has honored it with such a prestigious award. Congratulations Scott and Cliff!






Leave a Reply