Gilbane Wrap – Unveiling the Invisible Crowd
by Mike — filed in Conferences on Sep.03, 2006
Thanks to everyone who took the time to drop by our spot on the floor and see Baynote in action. The show was packed with a diverse set of technologies. Clearly the traditional WCM players were there, but there were a suprising number of upstart technologies including all-in-one enterprise 2.0 platforms (wiki + blog + forum + workflow + permissioning — you get the picture). In speaking with many of the thought leaders inside large enterprises, it’s clear that ’social’ is starting to gain mindshare inside the four walls.
Jack spoke during the conference on the Community Guided Web and illustrated the following points about The Invisible Crowd:
- Website visitors are lonely explorers, even though you might have thousands on a given website at any time
- The invisible crowd knows nothing of past successes or failiures on the site; hence, the community never learns.
- Most sites are developed without regard to your invisible crowd, and instead, reflect a web developers best-estimate of what is important to the crowd.
Thanks to everyone who came by to see a demo on how Baynote taps into this Invisible Crowd to improve website effectiveness. We spoke with as many folks as we could while at the show but we were getting double- and triple-teamed at frequently and may have missed a few of you. We’re flattered but apologize for not being able to spend time with everyone.
- Mike












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