Here is how the story usually goes. You have been paying a vendor to provide product recommendations for your website. Someone from the technology team says that they can develop that technology internally. Their project will not only save money, but will be more innovative than the vendor. It’s a win-win! The truth is simple product-to-product recommenders are conceptually easy to build. The collaborative filtering techniques like “people who ... Read More »
Product recommendations are a common feature of many commerce websites and commerce systems. While simple product recommenders are an important technology, the recommendations themselves are not related to the individual customer. People often think product recommenders and personalization engines are one and the same. There are very distinct differences between the two and how they work. Let’s take a look at few of the ways that simple product recommenders ... Read More »
In my last post I wrote about the 5 key differences between targeting and personalization. Several comments were made about the distrust of automated systems. While I understand the concerns, I think it is important to know that automated personalization systems using machine learning are still under human control…at least for now. First of all, I find it helpful to think of a personalization system as a combination of ... Read More »
Any system that uses rules to determine the content being displayed to a segment, persona or audience is a targeting system and not a personalization system. The goal of personalization is to surface the most relevant items to each customer based on their current needs and what you know about them as individuals. The more you know, the more you should be able to personalize the experience to drive ... Read More »
Personalization means different things to different people. Many people think you can’t “personalize” for anonymous site visitors. The goal of any personalization effort is to surface the most relevant items to each customer based on what you know about them. The more you know, the more you should be able to personalize the experience. However, just because you don’t know the customer, doesn’t mean you can’t showcase relevant items. ... Read More »
Mobile devices are having a huge impact in travel, but how. In the September Travel Flash Report put out by Criteo there are some great stats and insights. It’s a quick read that I recommend. Here are my key takeaways.
In my conversations with customers and partners there is an issue which frequently comes up – the difference between targeting and personalization. I have heard the terms used interchangeably, so it only seems fair to explain the key differences as I see them. To sum it up, targeting is about marketer needs and personalization is about consumer needs. Both techniques can increase revenue but they come at it from ... Read More »
Everyone else makes up acronyms, so I figured I would too as a way to define what Newegg is doing with their #sharetosave program for the back to school season.
With the back-to-school season in full swing, we wanted to survey consumers to see how they planned to shop and learn what was influencing their purchase decisions during this important retail time of year. Our Back to School Shopper Behavior Survey, which we created with the e-tailing group, tells an interesting story of what the back-to-school shopping trip looks like and what’s driving decisions.
If you read the news in e-commerce, you may know that retailer Nordstrom is considering the purchase of Trunk Club, a company focused on delivering hand-selected merchandise to shoppers based on their personal style and preferences. Nordstrom has also recently purchased other small businesses including Hautelook and others. But they aren’t the only large retailer that is acquiring smaller ones. L’oreal purchased Urban Decay and ... Read More »