Intelligence Collected: The Baynote Blog

Back to School Goes SOPROMO #sharetosave

By Marti Tedesco in Retail on July 25, 2014

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Everyone else makes up acronyms, so I figured I would too as a way to define what Newegg is doing with their #sharetosave program for the back to school season. As you can see from Baynote’s Back to School Shopper Behavior Survey – Newegg is getting this right on a number of levels. Back to school for the college age group ... Read More »

Back to School Wins for Retail

By Marti Tedesco in Featured, Retail on July 22, 2014

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With the back-to-school season in full swing, we wanted to survey consumers to see how they planned to shop and learn what was influencing their purchase decisions during this important retail time of year. Our Back to School Shopper Behavior Survey, which we created with the e-tailing group, tells an interesting story of what the back-to-school shopping trip looks like and what’s driving decisions. When They Plan to Shop ... Read More »

The Retailer’s Acquisition

By Jen Burns in eCommerce, Featured on July 15, 2014

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If you read the news in e-commerce, you may know that retailer Nordstrom is considering the purchase of Trunk Club, a company focused on delivering hand-selected merchandise to shoppers based on their personal style and preferences. Nordstrom has also recently purchased other small businesses including Hautelook and others. But they aren’t the only large retailer that is acquiring smaller ones. L’oreal purchased Urban Decay and ... Read More »

The Power of Preview

By Susan Briggs in eCommerce, eCommerce Merchandising, Featured, Personalization on July 9, 2014

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We all like to know what we are getting before we buy, right? Well the same is true for e-commerce merchandisers, marketers and executives. Who doesn’t want to know how something will look or behave on their website before pushing it live? (I know I do.) In the past, this has been handled by staging environments. Yet, as time goes on, the work required to control all of the ... Read More »

Inspiring Innovators in Retail – These Companies Rock

By Marti Tedesco in Featured, Retail on July 8, 2014

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“No industry has been transformed more in the past year than retail.” That’s the lead in line to Fast Company’s article on The Worlds Top 10 Most Innovative Companies in retail. I couldn’t agree more. But the interesting thing is the way that these innovators have gone about changing the rules of the game. The first one that struck me ... Read More »

Are the Stakes as high for eCommerce as they are for the WorldCup?

By Marti Tedesco in eCommerce, Featured on July 2, 2014

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The best thing about World Cup mania is that it involves – well, the world. While only 32 teams compete in the tournament, many more work hard to get there but never make it. It’s super competitive at the top of this pyramid. eCommerce is no different. Today it is a global phenomenon that is getting more competitive each quarter as retailers jockey for brand awareness, growth, market share ... Read More »

Where To Go From Here?

By Jen Burns in Customer Experience, Featured on June 30, 2014

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The travel industry is doing well – especially when it comes to online bookings. Sites like Trip Advisor, with over 260 million unique visitors, clearly have a strong presence. Expedia and Travelocity do well too with 34 million hotel rooms per month combined.   When traveling, it’s likely you will need transportation (planes, trains and automobiles anyone?) a place to stay and a place to eat. Putting these necessities together ... Read More »

The Ultimate Retailer: Nordstrom Wants You to Want Them

By Jen Burns in eCommerce, Retail on June 27, 2014

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When asking most people about Nordstrom, you’ll find a similar reaction. Though pricier than other retailers, Nordstrom actively and continuously demonstrates their appreciation for their customers. If you need to return something, it’s not a problem. Over 30 days old? Sure, they’ll take it back. No questions asked. Need something hemmed? It’s in house. Just spent 10.00 on earrings? They will still walk around the counter to hand over ... Read More »

B2B moves to P2P – Part 2

By Marti Tedesco in Customer Experience, eCommerce, Personalization on June 26, 2014

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In my last blog, I mentioned two of the pivotal things B to B marketers have to ask themselves: 1) Does your site play a role in developing the sales dialogue with prospects and 2) will you transact commerce on your site. This time, I wanted to talk about the design elements of the site that come into play. On this blog, I have ... Read More »

B to B – It’s Really P to P

By Marti Tedesco in eCommerce, Retail on June 25, 2014

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Based on a recent UPS Purchasing Insights Study of 1,500 industrial buyers, 63% purchase goods from their suppliers’ websites and 2/3 prefer going to their providers’ websites for information. There is also a statistic floating around today that says that 57% of all B to B buying decisions are made before the buyer ever speaks to a sales person. So the verdict is in ... Read More »