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Mobile devices are having a huge impact in travel, but how. In the September Travel Flash Report put out by Criteo there are some great stats and insights. It’s a quick read that I recommend. Here are my key takeaways.
In my conversations with customers and partners there is an issue which frequently comes up – the difference between targeting and personalization. I have heard the terms used interchangeably, so it only seems fair to explain the key differences as I see them. To sum it up, targeting is about marketer needs and personalization is about consumer needs. Both techniques can increase revenue but they come at it from ... Read More »
Everyone else makes up acronyms, so I figured I would too as a way to define what Newegg is doing with their #sharetosave program for the back to school season.
With the back-to-school season in full swing, we wanted to survey consumers to see how they planned to shop and learn what was influencing their purchase decisions during this important retail time of year. Our Back to School Shopper Behavior Survey, which we created with the e-tailing group, tells an interesting story of what the back-to-school shopping trip looks like and what’s driving decisions.
If you read the news in e-commerce, you may know that retailer Nordstrom is considering the purchase of Trunk Club, a company focused on delivering hand-selected merchandise to shoppers based on their personal style and preferences. Nordstrom has also recently purchased other small businesses including Hautelook and others. But they aren’t the only large retailer that is acquiring smaller ones. L’oreal purchased Urban Decay and ... Read More »
We all like to know what we are getting before we buy, right? Well the same is true for e-commerce merchandisers, marketers and executives. Who doesn’t want to know how something will look or behave on their website before pushing it live? (I know I do.)
“No industry has been transformed more in the past year than retail.” That’s the lead in line to Fast Company’s article on The Worlds Top 10 Most Innovative Companies in retail. I couldn’t agree more. But the interesting thing is the way that these innovators have gone about changing the rules of the game.
The best thing about World Cup mania is that it involves – well, the world. While only 32 teams compete in the tournament, many more work hard to get there but never make it. It’s super competitive at the top of this pyramid. eCommerce is no different. Today it is a global phenomenon that is getting more competitive each quarter as retailers jockey for brand awareness, growth, market share ... Read More »
The travel industry is doing well – especially when it comes to online bookings. Sites like Trip Advisor, with over 260 million unique visitors, clearly have a strong presence. Expedia and Travelocity do well too with 34 million hotel rooms per month combined.
When asking most people about Nordstrom, you’ll find a similar reaction. Though pricier than other retailers, Nordstrom actively and continuously demonstrates their appreciation for their customers. If you need to return something, it’s not a problem. Over 30 days old? Sure, they’ll take it back. No questions asked. Need something hemmed? It’s in house. Just spent 10.00 on earrings? They will still walk around the counter to hand over ... Read More »