Trends 2012: US Retail eBusiness

By Sucharita MulpuruForrester Research, Inc

Three trends will dominate the landscape for eBusiness executives in 2012:

  • Mobile - The use of smartphones and tablets for shopping will continue to rise -- dramatically.

  • - They influence prices, search behaviors and customer experience -- and their influence is increasing

  • Web-Only - More shoppers will go online -- and more parts of the offline shopping experience will happen on the web.

This Forrester report examines each trend in detail and concludes with specific recommendations for grappling with the Big Three.

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