The Human Need for Personalization: Psychology, Technology and Science

By: Scott Brave Ph.D and CTO of Baynote

In this whitepaper, Scott defines the psychology, technology and science that underlie a shopper’s desire for a personalized ecommerce experience. You’ll learn how:

  • The definition of personalization, psychology of needs, and technological constructs make automated personalization systems possible.

  • The science behind the man-machine interface brings user psychology and technology together.