The Human Need for Personalization: Psychology, Technology and Science
By: Scott Brave Ph.D and CTO of Baynote
In this whitepaper, Scott defines the psychology, technology and science that underlie a shopper’s desire for a personalized ecommerce experience. You’ll learn how:
- The definition of personalization, psychology of needs, and technological constructs make automated personalization systems possible.
- The science behind the man-machine interface brings user psychology and technology together.