Back to School Shopper Behavior Survey

In collaboration with the e-tailing group, we surveyed more than 1,000 consumers to gain insight into their shopping behaviors around back to school shopping.

In these survey findings, you will learn:

  • Where consumers prefer to shop - which channels and in which combination

  • How consumers plan to shop

  • Which shopping techniques are most influential to a shopper's decision

  • When shoppers plan to complete their lists

  • Behavioral trends by student ages group - grade school, high school and college