Back to School Shopper Behavior Survey
In collaboration with the e-tailing group, we surveyed more than 1,000 consumers to gain insight into their shopping behaviors around back to school shopping.
In these survey findings, you will learn:
- Where consumers prefer to shop - which channels and in which combination
- How consumers plan to shop
- Which shopping techniques are most influential to a shopper's decision
- When shoppers plan to complete their lists
- Behavioral trends by student ages group - grade school, high school and college