Resources

2013 Holiday Predictions



The holiday season seems to start earlier each and every year. So, how early are retailers deploying holiday campaigns? And what strategies are they using to generate the highest ROI? Lauren Freedman, President of the eTailing group, and Baynote worked together to survey 77 retailers on their holiday predictions, readiness, promotions and spending in 2013. The results of the survey will be available in the coming weeks, but you can sign up now and we will send you the results as soon as they are available.

In this survey, you will learn:




  • Which tactics are being used around shipping and free shipping

  • What percentages of budget are allocated to holiday promotions

  • The investment strategies in gift cards and gifting

  • What level of technology investments retailers are making now