Personalization Gets Personal

It seems simple: give shoppers what they want, when they want it and they will come back again and again right? If only it was that easy. When it comes to delivering a personalized experience to each shopper on your e-commerce site, it's actually a complex web of psychology, technology and science that drives modern automated merchandising systems. This ebook simplifies complex concepts in machine learning systems like these and makes them understandable for all of us.

Download this ebook and learn:

1.) How shopper "needs" are defined and how you can meet them
2.) Why understanding shopper "inputs" and matching them with product "outputs" is critical to dynamic personalization
3.)Why understanding your consumer buy flow helps develop personalization strategies that meet customer needs, build trust and inspire conversion