A New Big Data Modeling Approach
Battle Tested Algorithms – The BaynoteONE RTX engine and algorithms are battle tested and proven to drive value. Some systems pick from a number of simple algorithms which can produce poor results on long-tail items and create an unpredictable customer experience. BaynoteONE uses a unique composite algorithm framework that leverages the best of item context, site behavior, and individual customer behavior and customer preferences to drive relevant, personalized results. Baynote holds a number of unique algorithm patents and applied for two new patents in 2014.
True Machine Learning – Most predictive analytics systems simply exploit historical trends found in the existing data, they don’t test and explore to see how customers will react. The BaynoteONE RTX modeling engine uses reinforcement learning techniques to actively test and explore to find new, meaningful results more quickly that continue to improve engagement and conversion to drive more revenue.