Blog Archives

The Power of Preview

By Susan Briggs in eCommerce, eCommerce Merchandising, Featured, Personalization on July 9, 2014

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We all like to know what we are getting before we buy, right? Well the same is true for e-commerce merchandisers, marketers and executives. Who doesn’t want to know how something will look or behave on their website before pushing it live? (I know I do.)

Why User Interface Matters

By Susan Briggs in Customer Experience, Featured on February 10, 2014

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It is well understood that great user interface (UI) design takes complicated business applications and processes and makes them understandable and easy for anyone to use.  Consumer applications often get all of the attention but business users are consumers too.  It’s important that companies keep this in mind when they are designing applications for business users.

A New Take on Product Recommendations

By Susan Briggs in Featured, Recommendations on November 12, 2013

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This week, shoe retailer, Toms, took their one to one donation model to the next level by launching Tom’s Marketplace. This online store is designed to help other businesses who have a mission of improving peoples’ lives. It features over 200 products from 30 different companies and charities.

Mcommerce Growth Revitalizes E-mail Marketing

By Susan Briggs in eCommerce, Featured on October 16, 2013

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The shift to mobile in the last few years has revitalized e-mail marketing as a viable means for ecommerce businesses to connect with their customers.   According to statistics presented by Forrester Analyst Sucharita Mulpuru at the recent conference, 44% of e-mail opens happen in a mobile environment and 40% of customers say that checking their e-mail is the first thing they do in the morning and the last ... Read More »

How Big Data Helps Subscription Clothing Services Scale

By Susan Briggs in Featured, Personalization, Retail on October 15, 2013

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I recently attended and heard Brian Spaly, speak about his company Trunk Club.  I was impressed by his service and the obvious need he is filling for his customers but was left wondering how he can reasonably scale his service without hiring hundreds of stylists.

Personal Shopping Subscription Services – Friend or Foe?

By Susan Briggs in Featured, Personalization, Recommendations on February 15, 2013

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As a busy working mom, the idea of subscription services that sends cute clothes to my house every month is really compelling – talk about a personalized customer experience!  I tend to buy the same brands.  My size and shape are relatively stable (and hopefully will remain so).  And, although I love to look fashionable, I have little time to shop. ... Read More »

12 Days of Shopping - A 4 is not a 4 is not a 4!

By Susan Briggs in Featured, Retail on December 15, 2012

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Even when you buy a brand all the time During the holidays it’s fun to spice up your wardrobe with something a little unique and different.   Last year my big purchase was a pair of Kate Spade shoes with green and white striped heels, reminiscent of Dr. Seuss.  This year, I decided to buy a pair of red velvet jeans which Lucky Brand very intelligently informed me were on sale ... Read More »